Headline article image Why customers love Afterpay

Why customers love Afterpay

From launch, Afterpay has been a customer-first brand

In just seven short years, Afterpay has grown from a simple idea, dreamed up by 24-year-old Nick Molnar in his home in Sydney, to a game-changing global payments leader with 16.2m customers. 

At the heart of Afterpay’s success is its customer-first approach.

From the beginning, Molnar and his co-founder Anthony Eisen understood that Millennials and Gen Z consumers prefer a cashless, credit-free lifestyle – and so they created a payment platform that delivers that. 

Today, Afterpay enables consumers to buy now and pay later - without incurring debt or compounding interest. Afterpay is completely free for customers who pay on time, allowing them to access the things they want and need while still maintaining financial wellness and control.

Afterpay also takes a unique approach to late payments. If customers miss a payment, they won’t be able to use Afterpay until their payments are up to date. Late payment fees are charged but are fixed, capped and do not accumulate over time. Customers are never forced into revolving debt.

This approach is part of Afterpay’s belief in a more accessible world, in which people are rewarded for doing the right thing, and an economy where everyone wins.

And customers love Afterpay for it. 

Afterpay’s Trustpilot reviews are glowing. “Afterpay has helped me so much,” reads one. “Afterpay is the best thing that ever happened to me,” says another.

Afterpay is so well-loved that customers have set up Facebook Groups entitled ‘We Love Afterpay’ and ‘Afterpay Obsession’.

Why have customers embraced Afterpay?

We are customer-centric

Afterpay was developed to meet customer needs, and we champion customers’ best interests when it comes to making purchases. 

We are a budgeting tool

Many customers use Afterpay as a budgeting tool, as it splits their payments over four instalments. Customers can manage their payments through the app or online at afterpay.com, and pay nothing extra to spread their payments or pay off early. 

We are a new way to pay

Afterpay makes purchasing more convenient. We enable customers to access the things they want, when they want them.

We encourage responsible spending

We send payment reminders via SMS and email, and apply personal order and account limits.

All references to any registered trademarks are the property of their respective owners. Afterpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.


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