Primary Dental and Afterpay partnership makes healthcare more accessible


15 October 2018


Preliminary results from a trial partnership between Primary Dental, part of ASX-listed Primary
Health Care Limited (Primary), and Afterpay show the payment service is helping to bridge the gap
between people who can and can’t afford a trip to the dentist.

Launched in 61 Primary Dental practices across Australia in August this year, the trial was a result of
customers requesting the Afterpay payment plan be made available to patients for medical and
health expenses.

The Primary Dental partnership is Afterpay’s first vertical expansion into healthcare and dental
services and has proven extremely popular, with thousands of patients opting to pay via the new
method since launch.

Primary Dental CEO, Michelle Aquilina, said “Primary has responded to patients seeking greater
accessibility to affordable services. With cost being the greatest barrier to patients for dental
procedures, they now have the ability to do so through the Afterpay service.”

“We were very excited to be the first dental partner of Afterpay, and since launching the partnership
we have experienced an overwhelming response to the service with more patients taking up much
needed dental services. This partnership will strengthen our commitment to providing Australians
with accessible, affordable and quality dental care in all of our centres where patients can access
dental, GP and other health service under one roof,” Michelle concluded.

Afterpay’s Group Head, David Hancock, said the partnership had been welcomed by both patients
and practitioners.

“This is a really important next step in Afterpay’s customer journey – we’re about offering people
flexibility in how they pay as well as added control over how they manage their expenses.

“We chose Primary Dental as our launch partner because, like us, they have an incredibly strong
customer focus.

“We’re proud to be able to help patients afford the dental care they need and hope this is the first
of many ways we can assist people with their health expenses.”

A February 2018 report from IBIS World valued Australia’s dental services sector at $10.6 billion,
with over 14,500 active businesses and a projected growth rate of 2.7% per year.