Festive Forecast.

In the second part of our festive series, we're looking forward. Festive Forecast is all about the ways consumers plan to shop this holiday season. Get ready to deck the halls with boughs of insights.

74
%

of shoppers will be

spending the same/

more than last year

#
1

shopping category is gift

cards or vouchers

58
%

of consumers plan to buy

gifts in-store

Download full report.

We surveyed 1,500 Australian consumers. The survey was in field between 29th August and 9th September 2022. Data was collected by Kantar & Afterpay.

Small biz insights:

Festive Forecast

Ho, ho, hold up... you're a small to medium business? We've taken the insights that are most relevant to you, and focused on the consumers wanting to support small business this festive season.

Interactive consumer journeys.

We've pulled out three key consumer cohorts and mapped out their shopping journeys, based on their Festive Forecast responses. Click each persona to see their festive journey.

Access campaign assets

Got your insights and ready to get started on your promotional campaigns? Discover our merchant holiday toolkit for social, email and web assets free to download.