“It's a fantastic way of driving sales when shopping intent is high and adds a key shopping event into the first half of the year when large sale events are less frequent.”

“As a UK born business, we are always seeking to improve our relevancy in every market we operate in. Participating in an event Australian customers love helps us improve our knowledge and increase our reach in the Australian market.”

“We participate in the Afterpay Day Sale to maximise the exposure opportunity, reach new customers and also benefit from the increased hype that is beginning to build around each sales period.”

“We were unsure how we would perform during the two day event, however we were absolutely ecstatic with the results—we will most definitely be including Afterpay Day within our online promotional activities for FY22 and beyond.”

“Like Cyber Weekend and Boxing Day, the Afterpay Day sale has fast become a key bi-annual shopping moment in its own right. Consumers expect businesses to participate as they know that ‘Afterpay Day’ is an essential online and offline shopping period in their calendar.”