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Poketo’s Ted Vadakan on how Afterpay has helped the design and homeware brand grow.

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Iconic LA homeware and design store Poketo signed up to Afterpay in 2019, and hasn’t looked back.“I love that Afterpay means our customers can buy something right away - even if they’re between pay-checks - but that it can still be easy on their pocketbook. It just gives [customers] another option."But it’s not just customers who benefit from Afterpay, says Vadakan. “We signed up to Afterpay in 2019 and since then Afterpay’s Shop Directory has sent 94,000 referrals to our website.“It was also really easy and seamless to integrate into our systems… and easy for our team [to use], too.”

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Poketo’s Ted Vadakan on how Afterpay has helped the design and homeware brand grow.

Poketo founder Ted Vadakan on how Afterpay has helped the design and homeware brand grow

Poketo: "Afterpay is great for small business."

Poketo testimonial

Restated Vintage founder Ben Randall on how Afterpay has helped grow his business.

When <a href="https://restatedvintage.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0); background-color: transparent;">Restated Vintage</a> started offering Afterpay, the results were immediate. “Our sales doubled, instantly,” says founder Ben Randall.That was in 2018, and since then Restated Vintage has gone on to become one of Australia’s largest vintage e-commerce sites, posting 400 new second-hand pieces on to its website every day.For Randall, offering Afterpay was a straightforward decision. The vast majority of Restated Vintage customers are under 30 “and pretty much everyone our age uses Afterpay”.“Our customers are our number one priority… and Afterpay offers flexibility for our customers. It makes it more manageable for customers to handle the upfront costs.”

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Afterpay offers flexibility for our customers.

Restated Vintage has also participated in several of Afterpay’s Support Small events.“We’ve always jumped at the chance. The sale produces great results for us but more importantly gets our brand out there and allows customers to support small businesses they might otherwise not have found.”His advice to other retailers thinking about partnering with Afterpay? “Why think about it? You’re leaving money on the table if you don’t offer it.

Restated Vintage founder Ben Randall on how Afterpay has helped grow his business.

Restated Vintage founder Ben Randall on how Afterpay has helped grow his vintage clothing business. 

Restated Vintage: "Afterpay doubled our sales"

Restated Vintage: "Our sales doubled with Afterpay"

Restated Vintage testimonial 

Hairdresser Rumbie Mutsiwa on how Afterpay has helped grow sales.

Rumbie Mutsiwa began offering Afterpay soon after launching her business six years ago – and it quickly proved to be popular. “Some people will call ahead just to make sure we do have Afterpay.”Mutsiwa runs<a href="https://www.rumbie.co/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0); background-color: transparent;"> Rumbie &amp; Co</a>, a hairdressing salon in inner-city Sydney catering to Afro, textured and wavy hair. She offers Afterpay instore and online, where the business sells haircare products.For her, offering Afterpay is simply a matter of providing customers with options. “It’s important to give people choice. Everyone’s life is different and how people run their finances is different.”

It's important to give people choice. Everyone's life is different.

“I think it’s really important to focus on customer experience… and Afterpay minimises the uncomfortable part of the transaction when someone feels as though they can’t afford it all upfront or that it isn’t something they can prioritise right now.”&nbsp;It’s a payments solution that’s helped Rumbie &amp; Co grow, too. During Afterpay Day Sale in 2021, Rumbie &amp; Co saw basket size double among customers who shopped with Afterpay. Overall, Rumbie &amp; Co experienced a 583 per cent in sales from Afterpay Day.Offering Afterpay also helps with cross-selling when clients come to pay after their hair cut or treatment and are considering buying haircare products to take home.“You’ll find that some people might come in having budgeted for their hair and then when they see how [well] the products work, they’re like “Can I get them all” And then when they see the price, they say maybe I can Afterpay this.“I think Afterpay is brilliant. It’s genius."

Rumbie & Co founder Rumbie Mutsiwa on how Afterpay has helped grow her business.

Rumbie & Co founder Rumbie Mutsiwa on how Afterpay has helped grow her business by doubling basket size and driving leads

"Afterpay doubled our basket size": Rumbie & Co

Rumbie testimonial

Natalie Fitch on why she partnered with Afterpay - and how it offers her customers options.

Natalie Fitch never intended to launch a business. When she first started making jewellery for family and friends, she viewed it as more of a creative outlet than a career.Fast forward 13 years and Fitch oversees a thriving jewellery brand, <a href="https://www.nataliemariejewellery.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);">Natalie Marie Jewellery</a>, based in Sydney’s Northern Beaches, which employs 12 jewellers.What hasn’t changed is Fitch’s passion for handcrafted jewellery, made with high-quality, sustainable materials - or her desire to connect with her customers and create highly personal, meaningful pieces.“It’s because I’m so engaged with customers and because I understand why they’re purchasing pieces that we decided to offer Afterpay,” says Fitch.&nbsp;

It's because I'm so engaged with customers... that we decided to offer Afterpay.

“We wanted to make our pieces as accessible as possible,” says Fitch, who notes that because the brand uses predominantly Australian materials and produces everything in-house, pieces can be expensive. “Afterpay provides our customers the opportunity to buy a piece that really speaks to them – it’s about giving our clients options.”

Natalie Marie Jewellery founder Natalie Fitch on why she partnered with Afterpay - and how it benefits her customers and her business.

Natalie Marie Jewellery founder Natalie Fitch on why she partnered with Afterpay - and how it benefits her customers and her business

Natalie Marie Jewellery: "Afterpay helps make our handcrafted jewellery accessible" Natalie Marie Jewellery 

“Afterpay helps make my handcrafted jewellery accessible.”

Natalie - “I wanted to make handcrafted jewellery accessible”

Topicals skincare founder Olamide Olowe signed up to Afterpay early on.

When <a href="https://mytopicals.com/" rel="noopener noreferrer" target="_blank">Topicals Skincare</a> founder Olamide Olowe launched her beauty brand, which is aimed at people with chronic skincare conditions, one of the first steps she took was partnering with Afterpay.Why? It’s an expected payment method among Gen Z and Millennials, says Olowe - who is herself just 24. “At this point, if you don’t have Buy Now Pay Later, it’s [comparable to] not having credit card processing, back in the day.”

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Olowe adds that Afterpay is especially important for emerging and indie brands, as it eases the path to purchase and makes it easier for Gen Z and Millennials to test new brands. “As a business owner, you’re always trying to [convince customers to shop with you for the first time] to get that first sale.

Afterpay gives people the freedom and the flexibility to try a new brand.

“Afterpay lowers the barriers to entry [especially] for customers who are on the fence about purchasing your product. It’s a huge differentiator - it gives people the freedom and the flexibility to try a new brand.”

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All references to any registered trademarks are the property of their respective owners. Afterpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.

Topicals skincare founder Olamide Olowe signed up to Afterpay early on - and explains that it is a vital payments platform for young customers.

Topicals skincare founder Olamide Olowe signed up to Afterpay early on - and explains that it is a vital payments platform for young customers

Topicals Skincare:  “Afterpay is super important for brands aimed at Gen Z and Millennials.”

 Topicals - “Afterpay is super important for brands aimed at Gen Z and Millennials.”

Hollywood’s favourite hatmaker Gladys Tamez Millinery partners with Afterpay to make her products accessible to new customers.

You might not know her name, but you’re probably familiar with <a href="https://gladystamez.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0); background-color: transparent;">Gladys Tamez</a>’ work. Her hats have adorned the heads of some of Hollywood’s biggest stars, from Lady Gaga to Cher and Johnny Depp.Tamez partnered with Afterpay to make her handcrafted, artisanal hats more accessible to a wider audience.“We took on Afterpay because we had all these young girls coming in here and saying, “Do you have Afterpay?” And it’s been really good for us,” she says, noting that Afterpay’s Shop Directory drives traffic to her website every month.&nbsp;

Hollywood’s favourite hat maker, Gladys Tamez Millinery, partners with Afterpay to make her products accessible to new customers.

Gladys Tamez: “Afterpay has been great for our business”

Gladys - “Afterpay has been great for our business”

Danielle Nagel was thrilled with the sales uplift from Afterpay.

When Los Angeles fashion designer Danielle Nagel partnered with Afterpay, she knew it would be popular - but she couldn’t have guessed how much it would help her business.

The day we installed Afterpay it we had a huge sales day.

“The day we installed [Afterpay] it we had a huge sales day,” she recalls, adding that Afterpay allows her younger customers to spread out the costs of Dazey LA’s high-quality, sustainably made products.&nbsp;Afterpay has also increased average order value at Dazey LA, with Afterpay customers spending 30 per cent more on average.“Afterpay is definitely a game-changer for small businesses.”&nbsp;

Dazey LA founder Danielle Nagel says Afterpay has helped lift her average order value and drive sales.

Dazey LA founder Danielle Nagal says Afterpay has helped lift her average order value and drive sales 