You’ve been approved. And you’ve integrated Afterpay as a payment option at checkout. Congratulations and welcome to the Afterpay family! Now the real fun begins.
But where exactly? In the big announcement! On site, social, in store—and every place your customer could be shopping or discovering products.
Here are a few ways to scream your Afterpay partnership from the rooftops in a way that will get customers’ attention:
Generate Buzz
Whether you’re an enterprise or SMB, no business is immune from lackluster announcements. Avoid flat and easily-missed partnership introductions by generating buzz—often and early. An easy and cost-effective way to generate buzz is to post announcement content on social:
Pretty soon, inquiring minds and customers will likely engage in the comments with their guesses on who your mystery partner might be.
Add Branded Hashtags
Create Ads
Refresh your assets and copy on paid social ads with Afterpay-specific messaging in your ad copy:
Promote on Email
There are so many opportunities to artfully announce your Afterpay partnership. Increase your open rates and get as many eyeballs on the announcement by crafting attention-grabbing subject lines and preheaders:
Subject Line: This. Is. HUGE. Ready to buy now, pay later?
Preheader: Urban Outfitters is now live with Afterpay!
Scream it on your Site
We’re talking shoutouts on the homepage and top-of-fold takeovers. Blog posts announcing the partnership. And a dedicated landing page with eye-catching imagery and step-by-step instructions on how Afterpay works.
You ready to spread the good news of your partnership with Afterpay?
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