How to Promote Afterpay to your Customers
You’ve partnered with Afterpay—and now the fun begins. The next step is all about screaming—and sharing—what Afterpay is about from the rooftops of your website, social channels and stores. Here’s how.
Give clear on-site messaging
Customers will want to learn about their payment options early in their shopping journey—before they even click on the buy button. That’s why it’s important to create messaging about Afterpay early and across all touch points in the customer’s shopping journey. From homepage to landing page, product page and checkout.
Payment services like Afterpay are regulated. This means that there are federal restrictions and guidelines to follow when promoting Afterpay on your site. Before launching, get familiar with the legal guidelines and best practices for promoting Afterpay services. It’s easy to get up to speed so you can talk to your customers about Afterpay clearly and in a way that’s compliant with federal laws: on your site, on social and in store.
Double down in store
Customers are shopping for your products online, but let’s not forget that customers are seeing and trying on your products in store, if available. Expand your reach beyond the digital space by promoting Afterpay as an online payment option in places where messaging will get noticed, like store registers and fitting rooms.
Spread the love on social
For millennial shoppers, social media is the gateway to discovering new brands and products. And discovery often leads to purchase, as more and more shoppers buy products directly from social channels like Instagram. While you have your customer’s attention on social, spread the word about Afterpay on Instagram, Facebook and Twitter.
Spreading the Afterpay love on social can look like:
a post across all social channels announcing your brand’s partnership with Afterpay
a post across all social channels promoting seasonal sales, like Afterpay Day
a post across all social channels that talks about the partnership periodically, using Afterpay’s hashtags in the post caption: #afterpayit, #lovethewayyoupay, #afterpayusa
Let customers do the talking and promoting
Spreading the word about our payment services on your different verticals and social channels is a great start in promoting Afterpay. But a little social listening on Instagram or Twitter—channels where customers typically share their reviews and opinions with abandon—can go a long way and lead to authentic testimonials. A rave review or customer feedback can strengthen the credibility of your brand’s partnership with Afterpay. An authentic customer testimonial can boost and validate the loyalty of tried-and-true customers. And it might just get the attention of new ones.
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