In Afterpay’s new brand campaign, “Don’t Do It All At Once,” actress Sarah Hyland is doing what she does best: making everyone laugh. She’s on the phone with “mom” doing all of her resolutions at the same time. Yes, that means meal prepping, hydrating, painting, and learning Spanish. (Oh, and doing leg lifts with a resistance band. Because always working on her fitness is also top on the list!)
If the entire scenario seems absurd, well, that’s the point.
It’s not a good idea to do everything—or pay everything—at once. Luckily there’s Afterpay.
In just the first week alone, the new brand awareness video has already been viewed more than 3.5 million times. And it’s forecasted to be seen more than 72 million times over the course of the campaign. The new video also brings to life how consumers can get the most out of life and spend on things that matter most in a way that’s fun yet still manageable.
With 7.1 million followers on her Instagram account alone and legions of loyal fans who have loved her work on award-winning shows and movies, Sarah is the perfect Afterpay advocate—especially to Millennials and Gen Z shoppers who love Afterpay already, or are looking for alternatives to traditional ways of financing.
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