As any retailer knows, making big changes to your website is a risk, no matter your budget or size. RevAir, a company that introduced their patented reverse air dryer into the beauty world in 2018, implemented Afterpay right in the middle of peak holiday shopping. The results surpassed their highest—and exacting—expectations.
“I’m so glad we introduced Afterpay when we did because the results were immediate in our bottom line: within the first 10 days, 40% of our orders were through Afterpay. And what’s amazing is that Afterpay has made our product affordable to every person who needs and wants it,” discloses Theresa Ilijevich, RevAir Customer Engagement Director
Success by the Numbers
Live on website in 3 days
30% share of cart with Afterpay
40% of Holiday Orders were through Afterpay
Their Guarantee: Own It and Love It
With a product of pioneering technology and a price point of $399, the RevAir team knew offering a reliable Customer Satisfaction Guarantee was crucial in empowering people to try and love RevAir.
Their promise: a speedier, healthier way to dry hair that uses 50% less energy than conventional blow drying. The leap: RevAir’s price tag and consumer adoption of its new technology. Instead of blowing hot air on your scalp, the air dryer sends heated air down the hair strands. Utilizing reverse-air technology, the product dries the hair in the natural direction of the cuticle, smoothing as it goes.
“We stand behind our product. That’s why we have a 30 day own it, love it guarantee. If you aren’t happy with our product, we don’t want you to keep it—we’re happy to take it back,” explains Scott Thomason, RevAir CEO.
Finding Their Customer Service Match with a BNPL Platform
RevAir has a 99% customer response rate to every share, comment, review and DM; their customer service deserves every single one of its five stars. We’re talking fast email, informative chat, and speedy phone response rates. In turn, they expect each of their partners to meet the very same high benchmark.
“We were tentative about how our high standard for customer service would work with a BNPL platform. But working with Afterpay has been one of the most uncomplicated integrations we've had. They're the only BNPL solution that can match our strict customer service standards,” says Theresa Ilijevich, RevAir Customer Engagement Director.
Despite having multiple plugins, different platform integrations, and a 100% cloud-based software, RevAir was able to implement Afterpay on their Shopify Plus product pages and checkout without any issues—even with rollouts of new templates, pages and themes.
“Afterpay takes on the credit and fraud risk—which is big for a small business like ours—and their customer service is exceptional. My team doesn’t have to take on any of that extra work, which is a game changer—during the holiday shopping season, and also beyond. It’s why nobody else in the BNPL space has the same kind of customer loyalty as Afterpay,” says Theresa.
See how we can help your business. Get Afterpay on your website in as early as one business day! Get in touch with an Afterpay team member today.
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