Cash App Afterpay – Merchant Guidelines

On March 17, Afterpay will officially become Cash App Afterpay, offering a seamless checkout experience for both Cash App and Afterpay users. This rebrand connects merchants to an incremental network of over *50m monthly transacting actives.

To ensure a smooth transition, please update all Afterpay branding across your marketing channels (not just your checkout button). Use the assets linked below to update existing creative and promote Cash App Afterpay across all your channels.

Source: *A transacting active is a Cash App account that has at least one financial transaction using any product or service within Cash App during Q3 2024.

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