Afterpay Day Unlocked
How American consumers will be shopping and spending this Afterpay Day – and how merchants can drive more sales during this key shopping moment.
The Afterpay Day shopper snapshot.
We’ve translated raw consumer intelligence into actionable insights so you can make the most of Afterpay Day.
We surveyed 743 consumers across the United States.
The survey was conducted between January 24 and January 31, 2022, collecting a total sample size of 743 respondents. Data was collected by Kantar & Afterpay.
And this is what they said....
73%
want to discover new retailers this Afterpay Day.
52%
will be researching brands and products during the hype phase.
25%
want to hear from merchants about their promotions on social media.
Fixed discounts finish first.
When asked which types of offers hold the most appeal, half of shoppers (50%) replied with fixed discounts.
Announce your offer.
28% of respondents wanted to hear more from merchants directly - specifically via retailers' websites (28%), social media (25%) and email (23%).
What's on the wish list.
From health to homewares, shoppers are planning to buy apparel (74%), beauty (58%), luxury brands (38%) and much more!
