Festive

Forecast.

Your festive strategy starts here.

Sleigh your sales targets with Afterpay, with a little help from these exclusive insights into how your customers will shop and spend this holiday season.

My business is in:

0

%

of shoppers will be spending the same or more than last year.

#

0

shopping category is gift cards or vouchers.

0

%

of consumers plan to buy gifts in-store.

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full report.

We surveyed 1,500 Australian consumers. Core sample was collected nationally representative across age, gender and location. The survey was in field between 21 - 31July 2023.

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Small biz insights:

Festive Forecast

Got your insights and ready to get started on your promotional campaigns? Discover our merchant holiday toolkit for social, email and web assets free to download.

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Interactive consumer journeys.

We've pulled out four key consumer cohorts and mapped out their shopping journeys, based on their Festive Forecast responses. Click each persona to see their festive journey.

Small biz insights:

Festive Forecast

Ho, ho, hold up... you're a small to medium business? We've taken the insights that are most relevant to you, and focused on the consumers wanting to support small business this festive season. 

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Festive Marketing Toolkit.

Meet your shortcut to success...

Access the full report here:

Access the full report here:

You're in!

Access your Festive Playbook below.

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*Source: Afterpay Festive Forecast research 2023 Australia.