Festive Forecast.
All I want for Christmas is consumer insights. Get ready to power your 2022 holiday campaigns with our Festive Forecast small biz findings.
We surveyed 1,000 NA consumers. The survey was in field between 29th August and 9th September 2022. Data was collected by Kantar & Afterpay & Square. In this report. we've shared the results from consumers looking to shop with small and medium businesses.
59
of retailers plan to sell through social media this holiday season.
shopping category is clothing, footwear and accessories.
44
of SMB gifters plan to buy gifts online.
Download full report.
Ready to get all the festive insights? Discover everything from which types of small businesses consumers plan to shop with to which food we're most excited to eat this holiday season.
Data for this state has been pooled due to sample restrictions.
Interactive consumer journeys.
We've pulled out four key consumer cohorts and mapped out their shopping journeys, based on their Festive Forecast responses. Click each persona to see their holiday journey.
Access campaign assets.
Got your insights and ready started on your promotional campaigns? Discover our merchant holiday toolkit for social, email and web assets, free to download.
Get the overall insights.
Ho, ho, hold up... you want to see the overall report too? Read the findings here.
