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The Container Store tapped Afterpay to reach the next generation of customers...

and it worked.

The Container Store is the nation’s leading retailer of innovative storage solutions designed to simplify the lives of its customers.

They’re a morally conscious company who truly care about the world and the people in it.

We know another company like that.

This is how we worked together.

The challenge:

Attract more Gen Zers and Millennials.

According to Business of Home, Barbara Snook, Vice President of Custom Closets GM had this to say about growing their younger demographic:
“We have tremendous brand recognition among Gen Z and millennials... and we know that that’s our customer of the future. To build customers for life, that’s an important sector for us to market to.”
The Afterpay solution:

Supercharge sales

with a better way to pay.

In an effort to meet the rising generation, in June, The Container Store partnered with Afterpay, a service that allows customers to break down purchases at checkout into smaller installments.

Here’s how a $140 purchase looks to your customer:

Due today
$35

Two weeks later

$35

Four weeks later
$35
Six weeks later
$35
“Generation Z and Millennials are increasingly credit averse—wary of high interest and revolving debt cycles” says Zahir Khoja, the General Manager of Afterpay North America, reported Business of Home.
“They want to use their own money instead of expensive loans or credit cards, but still want the flexibility to pay over time.”

The Result:

It worked.

(Of course.)

After teaming up with Afterpay,

The Container Store saw an immediate impact, reported Business of Home.

“The Afterpay customer is about 8.5 years younger than our traditional customer,” says Snook.

“We’ve also noticed that Afterpay customers are spending more.

There was another surprising benefit: a marketing boost. The platform is so powerful that it generates an average of 1 million referrals per day.”

There was another surprising benefit:

a marketing boost.

The platform is so powerful that it generates an average of 1 million referrals per day.”

Worth a Mention:

Our Back To School collab.

Afterpay also teamed up with The Container Store to help students get ready for a very big step: college.
And we did it through a bespoke cross-channel campaign, including:
Premium placement on Afterpay’s channels positioning TCS products as the go-to for dorm organization
A paid social campaign featuring top back-to-school picks that generated 2.4M impressions
Influencer unboxing content where ten influencers shared top Fall Semester picks and a partnership with Complex Media to further amplify must-haves.
That’s The Container Store & Afterpay success story.
Can’t wait to write yours.

Afterpay

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Location

Afterpay US Services, LLC, NMLS ID 1870854 NMLS Consumer Access.


Late fees may apply. Eligibility Criteria apply. Loans to California residents made or arranged pursuant to California Finance Lenders Law license #60DBO-99995.