The average US customer shopped 3.9 times with Afterpay last festive season.*
During the busiest spending season of the year, flexible payments can
give your business an edge. Make sure shoppers know you accept Afterpay, and use our exclusive insights from last year’s peak season to help shape an effective sales strategy.
Plus, your Peak Season Checklist can help you put those insights into action, showcase that you accept Afterpay across your channels, and help your business win new customers who are ready to spend.
Afterpay’s impressive impact on the 2025 holiday season.
69% of US customers shopped with a business for the first time.*
109M global orders were placed using Afterpay.*
$140 average order value.*
Your Peak Season Checklist.
A few simple updates can help more holiday shoppers discover your
business and see that they can pay with Afterpay:
- Get discovered. Check that your Afterpay Shop Directory listing is accurate and up to date.
- Spread the word. Download our free holiday assets to let customers know you accept Afterpay across your website, social channels, emails, and store.
- Show up at checkout. Display approved Afterpay messaging prominently online and at the point of sale.
- Track your progress. Visit Afterpay Business Hub to monitor performance.
Source: *Afterpay internal data, January 2026.
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