Proven messaging & guidelines.
On March 17, Afterpay will officially become Cash App Afterpay, offering a seamless checkout experience for both Cash App and Afterpay users. This rebrand connects merchants to an incremental network of over *50m monthly transacting actives.
To ensure a smooth transition, please update all Afterpay branding across your marketing channels (not just your checkout button). Use the assets linked below to update existing creative and promote Cash App Afterpay across all your channels.
Source: *A transacting active is a Cash App account that has at least one financial transaction using any product or service within Cash App during Q3 2024.
Proven messages throughout the customer journey.
[All installment types]
Introducing Cash App Afterpay.
Shop Now, Pay Later. Choose Cash App Afterpay at Checkout
Cash App Afterpay now available online & in store! Find a store now.
___ Now, Pay Later with Cash App Afterpay.
Use a verb that’s natural for your category - ex. Book Now for Travel
[Pay-in-4 Only]
Pay in 4 interest-free payments*
No fees when you pay on time*
*use only in reference to Pay-in-4
Pay in 4 installments, over 6 weeks.
[Including Pay Monthly]
Love it now. Choose how you pay.
Shop now. Pay Monthly.
[Pay-in-4 Only]
$XX or 4 payments of $XX with Cash App Afterpay.
$XX now and the rest over 6 weeks.
[Pay Monthly Only]
Split your payments over 3, 6, 12 or 24 months.
Cash App Afterpay Pay-in-4
"4 payments over 6 weeks, interest-free"
Pay-in-4 extended disclaimers here
TERMS
These do not require a disclaimer:
Shop Now, Pay Later
(Shop/Love it/Get it/Glow) Now, Pay Later
These require a disclaimer:
Pay in four
Four payments / installments
Afterpay it in 4
Pay over six weeks
Pay in 4. No interest.
Zero interest when you pay it in 4
Pay it in 4. Interest-free.
DISCLAIMERS
General Short Disclaimer:
Late fees may apply. Eligibility criteria apply. See www.afterpay.com and https://cash.app/ for more details. Loans to California residents made or arranged pursuant to a California Finance Lenders Law license. ©2025 Afterpay US
Social:
Instagram / TikTok/ Snapchat: See @afterpayterms and @cashapp for complete terms.
Facebook / Twitter/ Pinterest: See https://bit.ly/AfterpayTerms for complete terms.
DO NOT USE
No cards
No catch
No downside
No hidden fees
No strings attached
No credit check
Instant approval
No fees (not permitted in CA)
No cost
No debt
Cash App Afterpay Pay Monthly
“Pay over time in 3, 6, 12 or 24 months”
Pay Monthly Extended disclaimers here
TERMS
These do not require a disclaimer:
Shop Now, Pay Monthly
____ Now, Pay over time
These do require a disclaimer:
Amount of any down payment expressed as either a
percentage or dollar amount (e.g.“5% down payment”, “as low as $100 down”)
Number of payments or period of repayment (e.g.“Pay over 6 or 12 months” “6 or 12 installments”)
Amount of any payment (e.g. ‘Pay as low as $25 monthly” “ $50 installments”)
Amount of any finance charge (cost of credit expressed as a dollar amount) (e.g.“$200 total cost of credit”)
DISCLAIMERS
General Short Disclaimer:
You must meet eligibility criteria to qualify. Loans through the Afterpay Pay Monthly program are underwritten and issued by First Electronic Bank. Loans are subject to credit check and approval and are not available in all states. For complete terms see Afterpay terms (https://www.afterpay.com/en-US/loan-agreement) and Cash App terms (https://cash.app/legal/us/en-us/tos).
Social:
Instagram / TikTok/ Snapchat: See @apmonthlyterms and @cashapp for complete terms.
Facebook / Twitter/ Pinterest: See https://bit.ly/PayMonthlyTerms for complete terms.
DO NOT USE
Always Interest-Free
Never Pay Interest
No Interest
Zero Interest
Interest-Free Installments/Payments
Late fees may apply
4 payments
Pay over 6 weeks
No fees when you pay on time
Pay over weeks
• Consider Afterpay Dynamic Messaging to seamlessly and automatically promote Afterpay across your site.
Use this feature on your product detail page and at checkout to display the most relevant message to customers based on available Afterpay payment products.
Dynamic Messaging is easy to implement, requires no maintenance and is highly customizable.
Add a code snippet for each placement—we recommend product page and cart—and never worry about it again!
Customize and manage the look and feel to suit your site with zero coding required:
Logic-based messaging
(i.e. Pay in 4 and Pay Monthly messaging for items <$400,
Pay Monthly only messaging for items >$400)