From launch, Afterpay has been a customer-first brand
In just seven short years, Afterpay has grown from a simple idea, dreamed up by 24-year-old Nick Molnar in his home in Sydney, to a game-changing global payments leader with 16.2m customers.
At the heart of Afterpay’s success is its customer-first approach.
From the beginning, Molnar and his co-founder Anthony Eisen understood that Millennials and Gen Z consumers prefer a cashless, credit-free lifestyle – and so they created a payment platform that delivers that.
Today, Afterpay enables consumers to buy now and pay later - without incurring debt or compounding interest. Afterpay is completely free for customers who pay on time, allowing them to access the things they want and need while still maintaining financial wellness and control.
Afterpay also takes a unique approach to late payments. If customers miss a payment, they won’t be able to use Afterpay until their payments are up to date. Late payment fees are charged (only applied for the US market) and can accumulate over time. Customers are never forced into revolving debt.
This approach is part of Afterpay's belief in a more accessible world, in which people are rewarded for doing the right thing, and an economy where everyone wins.
And customers love Afterpay for it.
We are customer-centric
Afterpay was developed to meet customer needs, and we champion customers’ best interests when it comes to making purchases.
We are a budgeting tool
Many customers use Afterpay as a budgeting tool, as it splits their payments over four instalments. Customers can manage their payments through the app or online at afterpay.com, and pay nothing extra to spread their payments or pay off early.
We are a new way to pay
Afterpay makes purchasing more convenient. We enable customers to access the things they want, when they want them.
We encourage responsible spending
We send payment reminders via SMS and email, and apply personal order and account limits.