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Headline article image Case Study: How Afterpay Day Helped Lift Spongelle’s Sales 111%

Case Study: How Afterpay Day Helped Lift Spongelle’s Sales 111%

“Spongelle saw a 111% sales lift and a 116% increase in orders during our participation in Afterpay Day. Our team is thrilled with the results!” - Julie at Spongelle

Spongelle is an innovative bath and body goods company best known for its patented body buffers, which combine multiple body wash products into a luxurious, 4-in-1 buffer that reduces packaging waste. 

This forward-thinking company leveraged Afterpay Day, our 48-hour sales event to celebrate retailers and their customers, to increase web sessions and social engagement, ultimately achieving a sales lift of 111%. We spoke with their team to learn how they did it. 

With the pandemic keeping people indoors, many of us doubled down on our beauty routines. For Spongelle, this resulted in a higher volume of orders. To give back to customers and celebrate the importance of self care during Afterpay Day, the brand chose to offer a 30% sitewide discount to shoppers. Spongelle’s customers were elated with this generous discount, which was available by using the code AFTERPAY.

To promote the sale, Spongelle used creative assets provided by the Afterpay team in both paid and organic social campaigns, ultimately aligning Spongelle with the Afterpay brand to capture online attention. Creative and copy used the hashtag #AfterpayDay, empowering shoppers looking for Afterpay Day deals to discover Spongelle on social media. Organic campaigns were scheduled on Instagram and Facebook, while paid campaigns ran on both platforms, in addition to Snapchat. Ultimately, social media referred the highest number of shoppers to the Spongelle website during Afterpay Day. These thoughtfully organized posts drove a 66% increase in social sessions for the brand.

To supplement social media efforts, Spongelle launched email and SMS campaigns. A dedicated email announcing Afterpay Day with catchy GIF font captured customers’ attention, and a follow-up email with specific product break-outs empowered consumers to get a head start on shopping, directly from their inbox. 

In addition to Spongelle’s overall sales lift of 111%, the brand saw a lift in orders of 116%. The promotion brought 832 new customers to Spongelle, who purchased nearly $40,000 worth of product. 

Additionally, Spongelle saw a significant increase in website and social engagement, with 15,015 direct web sessions--a 55% increase--and 7,129 social media sessions, a 66% increase. Search results for Spongelle were up nearly 20%. 

To learn more about how our next Afterpay Day can boost your brand, reach out to our team.

Afterpay retail partners can learn more about participating in this upcoming Afterpay Day here. Not yet an Afterpay partner? Reach out to our team at [email protected]

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Afterpay Marketing
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