Boost sales. Join Afterpay Day.
Boost sales.Join Afterpay Day.
Make our customers yours.
This March, millions of customers will be shopping Afterpay Day, both online and in-store. Don’t miss out on the chance to make our customers yours at one of the biggest sales and shopping events in North America.^
Why should your business take part in Afterpay Day?
people saw Afterpay Day messaging, in-store and online, during the last sale event.*
shoppers searched for Afterpay during the last event. That's twice the number compared to just six months earlier!**
active customers shop with Afterpay across North America.``
week in ecommerce for the year to August 21, was Afterpay Day, making it the biggest event for retailers.^
Top performing merchants look for Afterpay Day customers everywhere...
Make the most of our social, website and email creative assets to let customers know that you're participating in Afterpay Day.
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+46.6%increase in revenue on the week prior“Afterpay Day has become one of our biggest trade moments of the year and drives huge customer momentum on-line and in our retail stores. We collaborated with Afterpay on an exclusive product, featuring in Afterpays first ever 'Invisible Drop' Augmented Reality Experience. Our existing customers loved this and it was great to also attract new Afterpay customers to Culture Kings too.”
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+0%increase in referrals on the month prior“Afterpay Day is a great opportunity for David Jones to highlight Afterpay as a key payment option for our customers whilst also driving new customer acquisition to David Jones.”
How to get involved.
It's easy to take part in Afterpay Day. Here's how to sign up and make the most of the event.
1 - Let us know you're in
Register to take part in Afterpay Day. You'll also need to decide on your sales/promotional offer and submit it.
2 - Get the assets to succeed
Download creative assets, templates and more for email, social, website and in-store.
3 - Become an instant expert
Have your biggest Afterpay Day yet. Learn how to reach customers and what they're shopping for with our exclusive insights report.
Join Afterpay Day
Early Bird
Submit a strong sale offer by Thursday 15th July 11:59pm AEST/NZDT to be considered for marketing exposure in the Afterpay Day campaign.
Standard Submissions
Not fussed about exposure? You have a little more time to think up a great Afterpay Day offer. Submit your offer by Friday 13th August 5pm AEST/NZDT to be included.
Terms & Conditions: Afterpay Day sales offers are confidential. You may start promoting the event during the hype phase from Monday 16th August 2021. Offers are under embargo until 7am AEST/NZST Thursday 19th August. Offers will not be listed on the Afterpay Store Directory until this time. All of our communications and marketing support will be encouraging our customers to shop from 19th August.
Countdown
12:00am PST
5:00pm PST
12:00pm PST
12:00am PST
11:59pm PST
Terms & Conditions: Afterpay Day sales offers are confidential. You may start promoting the event during the hype phase from Thursday, March 10, 2022. Offers are under embargo until Thursday, March 17, 2022 at 12am PST. Offers will not be listed on the Afterpay Store Directory until this time. All of our communications and marketing support will be encouraging our customers to shop from March 17, 2022. All Afterpay Day creative must be removed by Sunday, March 20 at 11:59pm PST.
Afterpay Day in the News.
Don't just take our word for it. See what the press is saying about Afterpay Day.
Tools, tips & advice
Check out Afterpay Access articles and videos to help you make the most of the event.
Ready to sign up?
* Taken from multiple media reporting sources for Afterpay in-store and online August 2021.
** Google Trends, Jan 2019 - Dec 2021.
^ Shop directory referral reporting, November 2020. Social, email and site numbers as of November 2020
`` Confidential merchant reporting & internal data. Average taken
from available data from reported merchant baselines.
# A Mastercard Australia Incrementality Study showed that customers who sign up to Afterpay tend to shop 24% more frequently than those that did not and have a 45% higher spend than non-Afterpay shoppers.