About HOKA ONE ONE
HOKA believes in inspiring people to move and empowering athletes to reach their full potential. The company's goal is to provide fearless and creative individuals with the tools they need to drive forward with purpose and passion. With an "always-on" mindset for innovation, HOKA crafts bold and unexpected new solutions for runners, walkers, and fitness enthusiasts of all kinds. Whether you're hitting the road, tackling the trails, or simply enjoying an active lifestyle, HOKA has your back.
What sets HOKA apart is the unique experience their footwear provides. HOKA shoes are designed with enhanced cushioning and meticulously engineered midsoles, resulting in a smooth, soft, and efficient ride like no other. Every step feels like a dream, giving you the confidence and comfort to push yourself further. Discover the technologies behind the HOKA experience and elevate your performance to new heights.
HOKA's journey began with a simple problem: improving endurance race times by designing a shoe to go downhill faster. Little did the company know, this pursuit of speed would lead HOKA to reinvent the running shoe industry. With Jean-Luc Diard and Nicolas Mermoud at the helm, HOKA quickly became known for our commitment to revolutionary design and performance. Today, the continues to push boundaries and inspire athletes around the world to reach for their goals.