Afterpay Merchant Privacy Policy
We appreciate that you trust us with your personal information. Here we provide an overview of what personal information we collect from you and why, how we handle it, and your rights and choices.
This Privacy Policy describes how Afterpay and affiliates (“Afterpay,” “we,” “us”, and "our") collect, use, disclose, transfer, store, retain or otherwise process your personal information ("your", “you”, and "Merchant") when you visit our website, apply for and use our Merchant product and related services, or otherwise interact and engage with us in relation to our Merchant products, features, and services, including as outlined in our Terms of Service ("agreement") (collectively, "Services"). The Afterpay entity you are interacting with will be based on your country of residence. A list of Afterpay entities can be found in 11. How to Contact Us below.
Partners, merchants, online market places, and suppliers that Afterpay interacts with are independent of Afterpay and responsible for their own privacy policies and practices. This includes, content on their websites or app, and products or services provided. Please refer to their Privacy Policy or reach out directly to these third parties for further information.
Our Privacy Policy explains:
1. PERSONAL INFORMATION WE COLLECT ABOUT YOU AND WHY
Personal information reasonably identifies you and is about you, directly or indirectly, as described in applicable privacy laws in places we operate in.
We collect and process personal information about you in three ways:
(i) when you provide it to us directly;
(ii) when we gather personal information while you are using any of our Services, including through cookies and similar technologies (see 4. How We Use Cookies and Similar Technologies below); and
(iii) when we collect personal information from other third party sources.
We explain in the table below what types of personal information we collect and process, and how and why we do so. We may collect or process personal information in other ways than as described below. We will let you know at that time, unless otherwise inappropriate or unlawful to do so.
If you fail or refuse to provide us with personal information we request from you directly, or we do not obtain your consent where we rely upon it, including to gather personal information while you are using our Services or from third party sources, we may not be able to proceed with entering into or fulfilling some of our Services. Consequently, we will not be able to provide or continue to provide those Services to you. This includes, without limitation, setting up your Afterpay account, or responding to a support request or complaint.
| Purpose of processing | Categories of personal information we collect and how | Why we collect and process personal information, and lawful bases where applicable |
|---|---|---|
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To reach out and understand whether you may be interested in applying to be a Merchant with us, including when you have completed our online business sign up and inquiry pages, or when we have received your personal information from other sources. |
From you -
From other sources -
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| To create (and assess whether to create) an Afterpay account, including to carry out our identity and account verification process and to enable you to authenticate into your account once created. |
From you -
From other sources -
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| To provide our Afterpay account Services, including setting up your business’s Service account to interact with you and deliver our Services, such as sending you communications as necessary about our Services, invoices, and agreement updates |
From you -
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To send you direct marketing and other promotional communications, before or after you apply to become a Merchant, including to offer new partnerships and promotion opportunities.
Where permitted, we may opt you in to marketing communications, but you can opt out at any time by clicking the unsubscribe link at the bottom of these messages. Refer also to 6. Your Rights and Choices below. |
From you -
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| To provide you support, including to resolve disputes, collect fees, and troubleshoot problems |
From you -
From other sources -
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| To detect, investigate and prevent suspected or actual fraud, money laundering, or other crimes or illegal activities on an ongoing basis , including credit card rules, and to protect Afterpay’s legal rights and claims |
From your use of our Services -
From other sources -
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To learn more about your level of satisfaction, your expectations of us and our Partners, and how we can meet them, so that we can customise, measure, and improve our Services including its content, layout and operations. We may send you survey requests to do so. We may use this information to produce statistics and reports about our Services and operations. We will typically use this information to create aggregated or anonymised information and only use personal information where necessary. |
From you -
From your use of our Services -
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To make our app or site work as you’d expect it to, such as to prevent and respond to suspected or actual malicious software or activity, for secure identity verification and login, fraud prevention, and remembering your cookies choices. This includes personal information collected and processed by the use of cookies and similar technologies. Refer to 4. How We Use Cookies and Similar Technologies below |
From your use of our Services -
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| To provide by the use of cookies and similar technologies on our website and app better functionality, to assess our performance, for advertising by us and our digital partners, and to provide a personalized experience. Refer also to 4. How We Use Cookies and Similar Technologies below |
From your use of our Services -
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| For other purposes you have specifically consented to |
From you, from the use of our Services, or other sources. For instance, if we collect and process personal information categorized as “sensitive” or “special” under applicable laws, such as your health information, to deliver our Services, we will only collect this information where it is reasonably necessary and we have your consent, or where required by and consistent with applicable laws.
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| As required or permitted by applicable laws and regulations, including to satisfy our bookkeeping, taxation, auditing, and accounting requirements, and to carry out business, operational, and legal functions. |
Unspecified information from you, from the use of our Services, or other sources. |
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2. WHEN AND WITH WHOM WE SHARE YOUR PERSONAL INFORMATION
We may share personal information described in 1. Personal information we collect and why section with the following categories of service providers and other third parties.
| Categories of third parties | When and why we may share your personal information |
|---|---|
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Affiliates within our group of companies Such as, Cash App, Square, or other wholly-owned subsidiaries of Block Inc. |
We may share your personal information for the following purposes for our legitimate interests or as otherwise required or consistent with applicable law.
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| Service Providers and sub-contractors |
We share your personal information, including with the following Service Providers based on our legitimate interests to provide, maintain and improve our Services.
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| Your customers |
We share your personal information with customers that you engage and transact with using our Services for the following purposes to fulfill our agreement with you
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| Online trackers |
We may share your personal information for the following purposes with your consent, for our legitimate interests, or as otherwise consistent with applicable law
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| Companies that we plan to merge with or be acquired by or who may invest in us |
We share your personal information for the following purposes for our legitimate interests.
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| Law enforcement agencies, government agencies, officials, or other authorities or third parties pursuant to a subpoena, court order, or other legal process, requirement, or legitimate interest |
We share personal information for the following purposes for our legitimate interests, to protect our business and enforce our agreement with you, or where required or authorized by law.
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| With your consent |
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| Other third parties where required by law, or our legitimate interests as permitted by law |
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3. HOW WE SECURE YOUR PERSONAL INFORMATION
We take appropriate measures, including administrative, technical, and physical safeguards, to protect your personal information from loss, theft, and misuse, and unauthorized access, disclosure, alteration, and destruction. The internet is not a 100% secure environment, so we cannot guarantee absolute security of the transmission or storage of your information. We are an ISO 27001 compliant company, and require our third parties to meet appropriate privacy and security standards when handling data on our behalf. Your personal information will be accessible by our employees, contractors and service providers who require access for the purposes described in this Privacy Policy.
For more information about our security practices, please visit https://www.afterpay.com/en-US/security or refer to 10. How to Contact Us below.
4. HOW WE USE COOKIES AND SIMILAR TECHNOLOGIES
When you visit or interact with our Services, or open emails we send you, we and our third party partners may obtain certain information about you through the use of cookies, web server logs, pixels, web beacons, and other automated technologies (collectively, “cookies”).
We and our partners may use cookies to collect information about you, such as your device information, internet activity information, and inferences, from your use of our Services (see 1. Personal Information we collect about you and why for more information). We may use the following types of cookies on the Services:
Strictly Necessary Cookies: Strictly necessary cookies are cookies that are necessary to enable core services like secure login, cookie preferences, identity management, and fraud prevention. These cookies are always active and cannot be turned off or opted out of. For example, without these cookies, you would not be able to stay logged in while navigating between pages on the website.
Functionality Cookies: These cookies enable us to remember you when you return to our Services, preferences you may have indicated and information you have provided to us to give you a customized experience.
Performance and Analytical Cookies: We and our third party partners may use these cookies to analyze the usage of our Services; to assess their performance; to understand users’ interactions with them; to conduct testing of different service designs; and to recognize and count the number of unique users of the Services. This helps us to improve our Services and to plan our Service capacities.
Retargeting or Advertising Cookies: We and our third party partners may use cookies to collect information about your online activity on the Services and across other sites and services, such as your browsing and purchasing activity and your activity on mobile sites and applications, to show you relevant ads on third-party sites and analyze your online activity. Advertising based on your activity across other sites and services is called “targeted advertising” or “interest-based advertising.” We may be able to associate the information we collect through cookies with other information we collect about you, such as from third parties. If you reject these cookies, you may still receive ads, but they will be less personalized.
We set some of these automated technologies ourselves, but others are set by our third party partners. For example, we may use other companies’ web analytics and advertising services, which use automated technologies to help us evaluate how you and others use our websites and to help us serve you more relevant advertising. We may disclose your information to these third parties and other service providers who use the information to help us figure out how you and others use our online services.
You can manage your cookie preferences for our website by clicking “Your Privacy Choices” link in the footer of our website. You can also opt-out of targeted advertising by clicking “Your Privacy Choices” link and toggling off “Retargeting or Advertising” cookies.
Your browser or device may also offer settings to control cookies. Selecting “Limit Ad Tracking” (for iOS devices), or “Opt out of Interest-Based Ads” (for Android devices), will allow you to limit our use of information collected from or about your mobile device (such as precise location data) for the purposes of serving interest-based advertising to you. You may also opt-out of receiving ads from us or our partners by using our partners’ settings or by heading to Your Ad Choices for more information. As a heads up, blocking or opting-out of some types of cookies may impact your experience and the Services we are able to offer.
Certain web browsers allow you to instruct your browser to respond to Do Not Track ("DNT") signals to websites you visit, informing those sites that you do not want your online activities to be tracked. At this time, our websites are not designed to respond to DNT signals or similar mechanisms from browsers.
5. HOW LONG WE KEEP YOUR PERSONAL INFORMATION
The retention periods for personal information we collect and process about you are determined on a case-by-case basis that depends on the following factors below.
● The nature of the personal information, and why it is collected and processed, as described in this Privacy Policy. This includes to provide our Services, to comply with legal obligations, to enforce and prevent violations of our agreement with you, and to protect us against fraudulent activity.
● To manage and enforce our agreement with you. Your use of our Services is subject to the agreement between us. So if, for example, you close your Afterpay account, we retain personal information about you for a period of time so as to collect any debt or fees owed, resolve disputes, troubleshoot problems, assist with any investigations or complaints, and to prevent fraud or risk.
● To establish, exercise, or defend our legal claims or rights. For example, we preserve your personal information related to a legal claim or complaint, such as where we are subject to a regulatory investigation, or we need to defend ourselves in legal proceedings involving your personal information, or respond to a government authority or body in relation to a legal or regulatory complaint made by you or someone else.
● As required or otherwise permitted by applicable law. For example, retention periods may be imposed under law or regulation for a prescribed period of time. For instance, to protect our or other’s legitimate interests, such as to prevent fraud.
6. YOUR RIGHTS AND CHOICES
As described below, you can see or change personal information you gave us, ask us to close your account, control your device location tracking settings, or tell us to stop direct marketing to you at any time. Head to our Help Centre at any time by clicking "Help" on our website or app for detailed instructions. We also respect other privacy rights and choices you make consistent with applicable law. These rights and choices available to you are based on your country of residence and which Afterpay entity you are dealing with, and are subject to limitations as required or permitted by applicable law.
We may ask you to verify your identity in accordance with our standard procedures, including any authorized agent who would like to act on your behalf, or clarify your request, before taking further action on your privacy right or choice request. We endeavor to respond and address all privacy rights and choices requests within the applicable statutory time frame. We will let you know if we need more time, and why. We may not always be able to fulfill your request if we have a legitimate basis to refuse it. We will tell you why. For example, we will not fulfill your request if you seek to delete your personal data in a way that would mean we are not able to comply with our obligations under law.
How to Exercise Your Rights
You may submit an access, deletion, or correction request here or by emailing [email protected]. Please also see 10. How To Contact Us below. To help protect your privacy and maintain security, we take steps to verify your identity before granting you access to your personal information or complying with your request. You may also designate an authorized agent to make a request on your behalf as permitted under law, though before we process that request, we will require that you provide the authorized agent written permission to do so and verify your identity directly with us.
To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.
Rights that may be available to you, based on the jurisdiction in which you reside and subject to exceptions under applicable law
| Right to | Description |
|---|---|
| Access |
You may have the right to request a copy of your personal information held by us.
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| Correction |
You may have the right to ask us to correct your personal information held by us, including where you believe it is not accurate, complete, up to date, or relevant. |
| Deletion |
You may have the right to ask us to delete your personal information we have collected (subject to exceptions under applicable laws). Please note that you may no longer be able to use our Services if you delete your personal information. |
| Non-Discrimination |
You may have the right to not be discriminated against if you exercise these privacy rights. We will not discriminate against you, deny, charge different prices for, or provide a different quality of goods or services if you choose to exercise these rights. |
| Opt-Out Rights (including to opt out of targeted advertising) |
Although we do not sell your personal information for money, we do share your personal information for purposes of targeted advertising (also known as “cross-context behavioral advertising”). If we share your personal information to third parties for such purposes, we will provide you the right to opt out of such sharing (subject to exceptions the law provides). If you are a visitor to our website, you can exercise your right to opt-out by clicking “Your Privacy Choices” link in the footer of any page on our website and toggling off “Retargeting or Advertising” cookies.
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Certain laws provide for certain exceptions to the rights described above. We reserve the right to avail ourselves of these exceptions where applicable. For example, under some U.S. state privacy laws, these rights do not apply to personal information collected, processed, shared, or disclosed subject to the Gramm-Leach-Bliley Act.
7. ADDITIONAL DATA PROTECTION RIGHTS
If you live in California, California law also gives you the right to ask if we share your personal information to third parties for their direct marketing purposes (we do not disclose your personal information for unaffiliated third parties’ direct marketing purposes).
8. INTERNATIONAL DATA TRANSFERS
Personal information we collect and handle about you may be transferred to or stored in a jurisdiction outside your country of residence and where the Afterpay entity you are dealing with operates. We may do so, for example without limitation, when sharing personal information with our affiliates and service providers to help us provide (or assess to provide) our Services or other third parties that we partner with. Your personal information may be transferred to or stored in Australia, New Zealand, the United States, Canada, United Kingdom, the European Union, China, and Singapore. We may transfer your personal information to other countries, but we will always take steps to ensure your personal information is afforded equivalent levels of protection and rights as are required under your country of residence and where the Afterpay entity you are dealing with operates. For more information please reach out using the details in 10. How to Contact Us below.
We take steps to ensure your personal information is afforded equivalent levels of protection and rights as are required under your country of residence and where the Afterpay entity you are dealing with operates.
For further information about our policies and practices with respect to international data transfers, please refer to 10. How To Contact Us below.
9. CHILDREN'S PERSONAL INFORMATION
Our Services are not directed at children under the age of 18. If we learn that any personal information we collect has been provided by a child under the age of 18, we will promptly close the relevant account and delete that personal information consistent with applicable law.
10. CHANGES TO THIS PRIVACY POLICY
We reserve the right to change this Privacy Policy from time to time, as may be required. We will provide you with reasonable prior notice of any material changes in how we use your personal information, including by email if you have provided one. If you disagree with these changes, you may cancel your Afterpay account at any time. Any amendments will be published by posting a revised version of the Privacy Policy and updating the “Effective Date” and "Posted Date" above. The revised version will be effective on the “Effective Date” listed.
11. HOW TO CONTACT US
If you have any questions or concerns regarding this Privacy Policy, or would like to exercise your rights and choices, you can get in touch with us by contacting your country specific Afterpay entity below. If you are dissatisfied with our response, you have a right to make a complaint to your local privacy authority, with a link to their contact page below.
| Country | Contact Details |
|---|---|
| United States |
1955 Broadway, Suite 600, Oakland, California, United States of America 94612 |