Make our customers, yours, this Afterpay Day. To support you with the event, we've put together the ultimate marketing toolkit. Here you'll find ways to reach customers across all channels, both online and in-store. Discover creative assets, campaign strategies, media plans, email templates and more.
Why should your business take part in Afterpay Day?
Creative assets
All of the creative assets you need to reach customers across multiple channels.
Need some creative inspiration? Discover the Afterpay Day Merchant Guidelines.
Why should your business take part in Afterpay Day?
Reach customers through email
Drive customer hype and demand with pre-written email copy and tips and tricks from email guru HubSpot.
[Email promotional copy] Words to win over your customers this Afterpay Day
[Article] Getting it write: Email best practices from HubSpot you can use this Afterpay Day
[Article] Getting it write: Email best practices from HubSpot you can use this Afterpay Day
Why should your business take part in Afterpay Day?
Reach customers on social
Target customers through social channels with tips and strategies from our social media partners.
[Video] Setting up a Facebook/Instagram campaign: Organic versus paid
[Video] Setting up a Facebook/Instagram campaign: Creative formats
[Video] Setting up a Facebook/Instagram campaign: Audiences and optimisation
[Media Plan] Supercharge sales with a Snapchat campaign
Why should your business take part in Afterpay Day?
Reach customers in-store
Boost sales in-store with these tips, best practices and in-store visual assets.
Afterpay Day Unlocked
Have your biggest Afterpay Day yet. Learn how to reach US customers and what they're shopping for with our exclusive insights report.
Seize the socials!
Use our Afterpay Day creative assets and be in to win one of three merchant prize packs!
Join Afterpay Day
Early Bird
Submit a strong sale offer by Thursday 15th July 11:59pm AEST/NZDT to be considered for marketing exposure in the Afterpay Day campaign.
Standard Submissions
Not fussed about exposure? You have a little more time to think up a great Afterpay Day offer. Submit your offer by Friday 13th August 5pm AEST/NZDT to be included.
Terms & Conditions: Afterpay Day sales offers are confidential. You may start promoting the event during the hype phase from Monday 16th August 2021. Offers are under embargo until 7am AEST/NZST Thursday 19th August. Offers will not be listed on the Afterpay Store Directory until this time. All of our communications and marketing support will be encouraging our customers to shop from 19th August.
Dominate the Event
Here’s how to get the most out of Afterpay Day for your business
01
Submit a strong sale offer
Offers of 25-50% are likely to deliver the strongest results. Remember not to run other sales too close to Afterpay Day for maximum impact.
02
Create an Afterpay code
'Afterpay25' is a great example of a code customers can associate with the event.
03
Train your in-store staff
Help maximise sales by having Afterpay experts on the sales floor.
04
Spread the word
Promote the event with our campaign creative across your social media channels and customer emails and include #afterpayday.
05
Update your Afterpay branding
Our bold new look and feel can help attract and convert more Afterpay customers during the event so make sure to use our updated branding.
06
Activate the event in-store
Decorate your store using the campaign visual merchandising assets.
Afterpay Day in the news
Don’t just take our word for it. See what the press is saying about Afterpay Day.