How to supercharge sales in-salon this Afterpay Day
Tips to help hairdressing salons make the most of this major sale moment.
This March, millions of customers will be participating in Afterpay Day, looking for merchants offering exclusive deals and offers. This presents a great opportunity for hair salons and barber shops to reach new customers, and boost sales.
Whether you’re new to Afterpay Day, or just want some inspiration, we’ve put together four promotional offers you can run as part of the event, to help make our customers, yours.
1. Buy two hair products, get the third free
Who doesn’t love to stock up on hair products? Promoting your products this Afterpay Day is a great way to boost your sales.
Firstly, it allows you to run the offer both online and in-store, so you can reach customers who aren’t even in-salon.
But more importantly, it’s a great way to up-sell those customers who are in for a colour or cut and need to take some products home with them. This can work for all types of products including shampoo, styling tools, hair extensions and more. Alternatively, you can adjust the offer to Buy one get one free or Buy one get one half price.
2. 25% off all blow-drys
Offering a strong discount on a service can help you attract new customers to the salon. The best part about offering a service like a blow-dry is that it takes a shorter time to perform, so you can get even more new customers through the door.
Remember that you can only promote Afterpay Day offers from Monday 14th March, so if your appointment book is looking full, why not run the promotion for customers who book and pre-pay in advance?
3. Upgrade your cut to a colour, and save 15%
Discounting can be a useful tool in-salon, particularly when you’re trying to upsell a customer to another service or product offering.
Running an Afterpay Day promotion where customers receive a discount if they purchase an additional service, means you can drive a higher average order value and supercharge your sales.
4. 20% off hair styling tools
When it comes to planning your promotions, it pays to consider your profit margin and what drives a higher return on investment (ROI).
For example, higher-value products like hair straighteners and hairdryers are appealing to customers when on sale, but can still drive a strong profit margin for your salon.
This can also work for other products such as shampoo and conditioner. Start by reviewing your current product make-up and then decide which offers might work best for you and your customers.
Want to participate in Afterpay Day? Register to take part in Afterpay Day. Submit your promotional offer below.
Need some inspiration?
Still not sure where to start? These are some of the great offers we’ve seen from salons across previous Afterpay Days:
- Buy one get one half price on all hair products
- Buy one get one free on all Olaplex products
- 50% off blow drys
- 20% off hair services over $100
Not yet partnered with Afterpay in-salon?
If you’d like to offer Afterpay in-salon, ahead of the next Afterpay Day sale event, get started today. Register your interest to start your Afterpay application below.*
*Eligibility criteria and T&Cs apply. Visit afterpay.com for full terms and conditions.
