Get ready to sleigh this holiday season with the Afterpay holiday toolkit. Here you'll find downloadable assets, tips and training, and more!
We have assets available for Black Friday, Boxing Day and always-on gifting.
Why should your business take part in Afterpay Day?
Black Friday & Cyber Monday.
All of the creative assets you need to reach customers over Cyber weekend. Click to download.
Why should your business take part in Afterpay Day?
Always-on gifting.
All of the creative assets you need to reach customers over the holiday period up to Christmas. Click to download.
Why should your business take part in Afterpay Day?
Boxing Day.
All of the creative assets you need to reach customers during Boxing Day sales. Click to download.
Why should your business take part in Afterpay Day?
Tools and tips.
Discover a range of sales and promotional tips to grow your biz this festive season.
[Video] Setting up a Facebook/Instagram campaign: Organic versus paid
[Video] Setting up a Facebook/Instagram campaign: Creative formats
[Video] Setting up a Facebook/Instagram campaign: Audiences and optimisation
[Media Plan] Supercharge sales with a Snapchat campaign
[Guide] Get started on TikTok this Afterpay Day
[Article] How to create a winning Twitter strategy this Afterpay Day
Why should your business take part in Afterpay Day?
Creative assets
All of the creative assets you need to reach customers across multiple channels. Click to download.
Afterpay Day logos
Discount and promo badges
Graphic elements and products
Website banners
Email banners
Social templates
In-store print posters
Reach customers on your website
Drive customers to your website with Google Ads campaigns, SEO optimisation and chat bots!
[Assets] Website banners
Why should your business take part in Afterpay Day?
Reach customers through email
Drive customer hype and demand with pre-written email copy and tips and tricks from email guru HubSpot.
[Email promotional copy] Words to win over your customers this Afterpay Day
[Article] Getting it write: Email best practices from HubSpot you can use this Afterpay Day
Why should your business take part in Afterpay Day?
Social media strategies and tips
Target customers through social channels with tips and strategies from our social media partners.
[Video] Setting up a Facebook/Instagram campaign: Organic versus paid
[Video] Setting up a Facebook/Instagram campaign: Creative formats
[Video] Setting up a Facebook/Instagram campaign: Audiences and optimisation
[Media Plan] Supercharge sales with a Snapchat campaign
[Guide] Get started on TikTok this Afterpay Day
[Article] How to create a winning Twitter strategy this Afterpay Day
Why should your business take part in Afterpay Day?
Reach customers in-store
Boost sales in-store with these tips, best practices and in-store visual assets.
Why should your business take part in Afterpay Day?
Be in to win!
To help make this Afterpay Day your biggest yet, we've put together two exciting competitions for you to enter!
Seize the socials.
[For all merchants] Use our Afterpay Day creative assets and be in to win one of three merchant prize packs!
Show us your hint of mint.
[For in-store merchants] Install your new Afterpay visual merchandising assets ahead of Afterpay Day and be in to win!
Afterpay Day Unlocked
Have your biggest Afterpay Day yet. Learn how to reach customers and what they're shopping for with our exclusive insights report.
Seize the socials!
Use our Afterpay Day creative assets and be in to win one of three merchant prize packs!
Join Afterpay Day
Early Bird
Submit a strong sale offer by Thursday 15th July 11:59pm AEST/NZDT to be considered for marketing exposure in the Afterpay Day campaign.
Standard Submissions
Not fussed about exposure? You have a little more time to think up a great Afterpay Day offer. Submit your offer by Friday 13th August 5pm AEST/NZDT to be included.
Terms & Conditions: Afterpay Day sales offers are confidential. You may start promoting the event during the hype phase from Monday 16th August 2021. Offers are under embargo until 7am AEST/NZST Thursday 19th August. Offers will not be listed on the Afterpay Store Directory until this time. All of our communications and marketing support will be encouraging our customers to shop from 19th August.
Dominate the Event
Here’s how to get the most out of Afterpay Day for your business
01
Submit a strong sale offer
Offers of 25-50% are likely to deliver the strongest results. Remember not to run other sales too close to Afterpay Day for maximum impact.
02
Create an Afterpay code
'Afterpay25' is a great example of a code customers can associate with the event.
03
Train your in-store staff
Help maximise sales by having Afterpay experts on the sales floor.
04
Spread the word
Promote the event with our campaign creative across your social media channels and customer emails and include #afterpayday.
05
Update your Afterpay branding
Our bold new look and feel can help attract and convert more Afterpay customers during the event so make sure to use our updated branding.
06
Activate the event in-store
Decorate your store using the campaign visual merchandising assets.
Afterpay Day in the news
Don’t just take our word for it. See what the press is saying about Afterpay Day.