Win one of three prizes of $2,500 in digital marketing funds.*
Promote the Afterpay Support Small sale on Instagram, and you could be in to win! Entry is open to all merchants in Australia and New Zealand, who satisfy all of the below criteria:
Win one of one of two merchant social packages!*
One winner for Australia and one for New Zealand!
Promote your Afterpay Day offer and be in to win one of one of two merchant social packages.*
How to win.
Promote your Afterpay Day offer on Instagram, and you could be in to win! Entry is open to all merchants in Australia and New Zealand, who satisfy all of the below criteria:
1
Download social creative assets.
We recommend downloading the social media post templates and the Afterpay Day logo lockup.
2
Upload an Instagram post.
Create and upload a public Instagram post showing us how you’re promoting the Afterpay Day event online or in-store.
3
Include the event hashtag.
Don't forget to include #AfterpayDay in your post.
4
Tag Afterpay.
If you're in Australia, tag the @afterpayau Instagram account in the post. If you're in New Zealand, tag the @afterpaynz Instagram account in the post.
Countdown
8am AEDT / 10am NZST
5pm AEDT / 7pm NZST
8am AEDT / 10am NZST
8am AEDT / 10am NZST
11:59pm AEDT/NZST
Terms & Conditions: Afterpay Day sales offers are confidential. You may start promoting the event during the hype phase from Monday 14th March 2022. Offers are under embargo until 8am AEDT / 10am NZST Thursday 17th March 2022. Offers will not be listed on the Afterpay Store Directory until this time. All of our communications and marketing support will be encouraging our customers to shop from 17th March 2022. All Afterpay Day creative must be removed by 11:59pm Sunday 20th March.
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+46.6%increase in revenue on the week prior“An excellent traffic and revenue driving opportunity for our business. Afterpay Day far exceeded our expectations and has become a key moment in our annual promotional calendar.”
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+0%increase in referrals on the month prior“Afterpay Day is a key event for us as it has become almost an expectation for customers. The timing is great for us as well as it falls in what are typically quieter periods in our industry.”
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+0%increase in conversion rate compared to the month prior“Participating in Afterpay Day allows us to offer flexibility and choice to our customers as well as getting the chance to introduce our brand and products to new customers.”
Dominate the Event
Here’s how to get the most out of Afterpay Day for your business
01
Submit a strong sale offer
Offers of 25-50% are likely to deliver the strongest results. Remember not to run other sales too close to Afterpay Day for maximum impact.
02
Create an Afterpay code
'Afterpay25' is a great example of a code customers can associate with the event.
03
Train your in-store staff
Help maximise sales by having Afterpay experts on the sales floor.
04
Spread the word
Promote the event with our campaign creative across your social media channels and customer emails and include #afterpayday.
05
Update your Afterpay branding
Our bold new look and feel can help attract and convert more Afterpay customers during the event so make sure to use our updated branding.
06
Activate the event in-store
Decorate your store using the campaign visual merchandising assets.
Download social creative assets.
Terms and Conditions
The Promotion starts on 09:00 AM, 14 February 2022 and closes at 11:59 PM 19 February 2022 AEDT. You can enter by posting multiple times during the Promotion Period, but each entrant can only win one prize. The judging will occur on 21 February 2022. All winners will be notified by an Instagram direct message.
Read the full terms and conditions here.
