‘Tis the season to sleigh your sales goals
Make this holiday season more joyful. Delight your customers and win over new ones – with less stress for them, and more sales for you.
Make this holiday season more
joyful. Delight your customers and
win over new ones – with less stress
for them, and more sales
for you.
Make Christmas more joyful. Let them pay thoughtfully.
Get involved
Ready to make it a holiday season to remember?
Black Friday/Cyber Monday (BFCM), Holiday gifting, and End-of-year sales – the biggest shopping moments of the year are here. Make your mark with standout offers, a strategy shaped by our consumer insights, and ready-to-go marketing assets.
Black Friday/Cyber Monday (BFCM), Holiday gifting, and End-of-Year Sales – the biggest shopping moments of the year are here. Make your mark with standout offers, a strategy shaped by our consumer insights, and ready-to-go marketing assets.
Festive season snapshot
What we saw, what we expect, and how businesses performed.
What we saw, what we expect, and how businesses performed.
3.49m
ANZ shoppers used Afterpay last festive season*
$1700
average spend total during the 2024 holidays*
40%+
Aussies and Kiwis plan to shop sales these holidays*
2 in 3
ANZ shoppers are looking to complete their holiday shopping between September and November*
What we saw, what we expect, and how businesses performed.
1 in 3
New Zealanders (35%) are stressed about upcoming holiday expenses
46%
plan to spend less than last year
44%
plan to start shopping earlier
48%
of shoppers will hold out for sales before making big ticket buys
What we saw, what we expect, and how businesses performed.
“Afterpay is hugely important during holiday season. We saw that 22% of all orders over peak in 2024 were placed using Afterpay.
Eleanor Dook, Cloud Nine
“Our average order value increases across in-store and online – and this is only possible thanks to Afterpay. We will definitely be leaning into Afterpay’s Shop Directory.”
Connor Hill, YOUKNOW
Want to dig into the full picture?
Want to dig into a full picture?
Use these insights to shape your offers, stay ahead of demand, and win shoppers this peak season.
Use these insights to shape your
offers, stay ahead of demand,
and win shoppers this peak season.
2024 holiday lookback report
Take a closer look at how Afterpay customers actually shopped during the 2024 holidays, and what drove results.
Festive forecast report
Deep-dive into how Afterpay customers said they’re planning to shop this festive season.
Winning business moves
Discover what three businesses did to succeed last season, and how you can too.
Submit your offers for this season's three key sales moments:
The dates to remember
The dates to remember
24 Sep
BFCM & Holiday gifting offer submissions open
24 Sep
Holiday marketing toolkits are available
22 Oct
Time to submit your End-of-year sales offer
14 Nov
General Holiday offers close
21 Nov
BFCM offers close
28 Nov
BFCM weekend kicks off
12 Dec
End-of-year sales offers close
25 Dec
End-of year sales starts
31 Dec
End-of-year sales end
It’s the ‘appiest time of the year
Afterpay customers are actively searching for holiday deals, and the Afterpay Shop Directory is where they’re looking – in our app and on our website. Submit your offers today to be featured and boost your visibility where it counts. Plus, save time with ready-to-use marketing assets to help you stand out this season.
^Afterpay internal data, Australia & New Zealand, 1 October - 31 December, 2024
*Morning Consult's Afterpay festive forecast reports AU & NZ, 2025
