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Getting Started with Afterpay Ads Manager


Note: Ads Manager is only available for US merchants/advertisers at this time. Please see Afterpay Ads Policy for more guidelines.


Afterpay Ads Manager is a self-serve advertising platform built to unlock further growth, meet your marketing goals, and connect with the next generation of shoppers across the Afterpay ecosystem. This set of FAQs provides a brief introduction to the interface and features available in Afterpay Ads Manager.


Q. What types of Ads does Afterpay Ads Manager support?

Currently, Afterpay Ads Manager supports Carousel Banner Ads, an image display ad that appears on the homepage of the Afterpay app. Carousel Banners help you engage with Afterpay customers and help drive traffic and clicks to your website. We plan to offer additional Ad Formats in the future.


Q. How much does Afterpay Ads cost?

Afterpay Ads via Ads Manager are cost-per-click ads, meaning you pay only when customers click on your ad. You set your own campaign budget, which is the max amount you wish to spend on any given campaign. 


Q. I’m an Afterpay affiliate. What is the difference between this and the affiliate program I have with Afterpay?

Advertisers on Ads Manager launch ads directly with Afterpay, so there are no ad networks involved. This means that you control how your campaigns run & look. You also get real-time access to your ad performance. 


Q. What countries can I run ads from Ads Manager?

Currently, Ads Manager is only available to US merchants and ads launched through Ads Manager will only show to our US app users. If expanding reach to other countries is valuable to your business, please request it as a feature here.


Q. How do I pay for ads/campaigns?

Currently, we accept credit & debit card payments (Visa, Mastercard, AMEX & Discover). You will need to add a payment method to the account to run ads. The payment method will be billed automatically either when it reaches a billing threshold amount or a monthly billing date, whichever comes first.


Example: If you have a Billing Threshold of $1,000, when your ad spend across all campaigns under the account reaches $1000, then the total accrued ad spend will be charged to the payment method linked to the account. Otherwise, any remaining ad spend will be charged on the 28th of each month.


Q. How will my business, user, & payment details be stored?

Business and user details will be stored securely on Afterpay’s servers. Payment details are stored securely through our payments provider, Square.



General access to Ads Manager


Q. How do I change my password?

If you need to reset your password, please click on “Forgot password” on the login page and follow the instructions.


Q. Why can’t I access my account?

If you are having trouble accessing your account, please use the “Forgot password” flow to reset your password.


Q. How many people can access an advertiser account?

Currently, we will be creating one admin account on behalf of each advertiser.


Q. Can I share access to my account to others?

For security and privacy reasons, we ask that advertisers do not share their access or login credentials with anyone outside the company.



How to set up an Ad Campaign in Ads Manager

Screens may be approximations as they are also provided for demonstration purposes


Q. How do I launch Ad Campaigns?


1) Add campaign details.

Give your campaign a name. This name does not appear in your ad. It is solely used to identify the campaign in Ads Manager.

Set a valid URL that you want the ad to lead to.

Set the dates you want the campaign to run. All campaigns start at 12AM PST and end at 11:59PM PST.



2) Select audience interests
Select at least one interest that is relevant to your brand or ad. Give your campaign a name. This name does not appear in your ad. It is solely used to identify the campaign in Ads Manager.


3) Build ad
Provide a headline, caption, ad image, and select a background color to bring your ad creative to life.


Carousel Banner Ad specs:

Logo: at least 84x32 (left aligned) or 32x32 (left aligned) recommended, 1 MB or less.

Ad Image: .jpg or .png, aspect Ratio: 1x1 recommended (anything that is not 1x1 will be automatically resized/cropped to 1x1), 1 MB or less. We recommend a minimum image size of: 1480 x 1480.

Headline: max 20 characters

Caption: max 50 characters

CTA button: Text: “Shop Now” (default)

Background Color (options): Gray, Yellow, Blue, or Green



4) Set budget (and bid + payment)

Enter the max amount you wish to spend on a given campaign and the max amount you wish to spend per ad click.
Link a valid credit card to your ad account. All payment methods are stored securely with our payment processor, Square. You will not be charged until your ad is approved and is serving.
Accepted payment methods include: Visa, Mastercard, American Express & Discover credit cards 

5) Review & launch

Preview your ad, clickthrough, and other campaign details.
Upon clicking ‘Launch’, it will be reviewed for quality assurance and compliance with our Terms of Use and policies. Ad campaigns are typically approved within 48 hours of launch.


Q. How will I know if my ad has been approved?
Be sure to check your Ad Campaigns table to see your ad’s current review status. When campaigns are approved, then the status will change from ‘In Review’ to ‘Live’ or ‘Scheduled’ depending on the date of approval and the campaign start date.

Q. Why was my ad rejected?
If your ad was rejected, please review our Ads Manager Terms of Use, update your ad, and resubmit. Click ‘Edit’ in the action icon on the right side of a Campaign row to update your ad. If you think your ad follows our policies and shouldn't have been rejected, feel free to reach out to us at [email protected].

Editing certain fields such as brand name or headline may trigger re-review of some of your ads. Ads will not deliver while being reviewed.

Q. What if I want to cancel the campaign?
If you would like to delete a Campaign, we recommend that you toggle the Campaign to ‘Inactive’ until the remainder of the campaign. At this time we don’t support campaign deletion, but toggling to ‘Inactive’ will stop the campaign from serving.

Q. Can I get a refund for campaigns if I want to cancel my campaigns?
We do not offer any refunds or disputes related to the calculation of the ad results or charges. Ads Manager charges on delivery and automatically to the stored credit card on the account. This means that you will only be charged for the click results that you have received according to our Terms of Use. If you would like to pause spending, please set your Campaigns to ‘Inactive’. 

Q. Where do Ads appear in the Afterpay app?
Ads created in Ads Manager may appear in relevant carousels on the Afterpay app homepage and other premium placements. Which ad appears to which users in the app is automated based on user relevancy and bid in addition to users in the Interest groups you’ve selected. Currently, it’s not possible to target specific ad placements on the Afterpay app.

Q. How do I set a budget & bid that’s right for me?
To run an Ad campaign, you need to provide a campaign total budget. The total budget is the max amount you want to spend on this campaign over the course of the campaign’s lifetime. All campaigns are spend-optimized, which means that Afterpay will try to deliver your ads and results as quickly as possible. As a reminder, you will only pay for any results that your ad generates e.g. clicks to your website.

You will also need to provide a bid. The CPC bid you enter is the max value you are willing to pay for a single click/result. We recommend checking on your campaigns to see how they are performing based on its bid & other settings. Our system will provide a CPC bid floor in the campaign creation flow to make sure your campaigns perform effectively.

Q. When will I be charged for running an Ad Campaign?
You will only be charged for running an Ad Campaign on results. This means you will only be charged after ads are serving and delivering you results.

After you successfully launch a campaign, your total Balance Due will accrue based on campaign results. Your account payment method will be automatically charged either a) by the end of each month or b) when your total Balance Due reaches your account’s Billing Threshold. You can see your Balance Due and Billing Threshold in your Payment Settings.

The Billing Threshold is the maximum outstanding balance your ad account can have before a charge is made to the payment method. The Billing Date is a monthly day where your account payment will be charged. Ex: If you have a Billing Threshold of $1,000, when your ad spend across all campaigns under the account reaches $1000, then the total accrued ad spend will be charged to the credit card linked to the account. Otherwise, any remaining ad spend will be charged on the 28th of each month.


Q. How can I edit or end my campaigns?
If the Campaign is not ‘Completed’ or past its end date, then you can click on the action icon next to each individual Campaign in the Campaigns table, and click, “Edit”.

Q. Why are my Campaigns disabled?
If your account payment method fails when we try to charge it, your Campaigns will be temporarily disabled. You will need to either contact your Issuer to approve the charge or to update your account payment method to another valid credit card. Once the payment is successfully charged, you can manually resume any Campaigns that were previously disabled.


Tracking and improving the performance of Ads

Screens may be approximations as they are also provided for demonstration purposes

Q. What data will be available to track the success of my Ad campaigns?
You can see how your Campaigns are performing in the Campaign performance section of Ads Manager. For each individual campaign, you will have access to insights including, but not limited to, impressions, clicks, conversion rate, & RoAS (Return on Ad Spend).


Q. I have live Campaigns but I don’t see any performance data reported. Why?
Currently, Campaign performance data can take up to 24 hours to update. Please consider that as you plan and monitor your campaigns in Ads Manager.

Q. How does Afterpay estimate the performance of my Ad campaigns?
Afterpay measures the performance of your Ad campaigns using first-party data in our app and at the point of checkout. This closed-loop attribution means we can provide conversion data without any cookie tracking.

Afterpay attributes any sales up to 24 hours after an ad click to the ad. This means that a user clicked on an ad, and then made a purchase on your site 12 hours later, then we would attribute the sale to the ad campaign. If you are running multiple campaigns at the same time, then the last clicked ad will get credit for the sale.

Q. What if I’m not seeing good performance?
Please reach out to [email protected] and our team will be happy to provide recommendations to optimize your performance. We are confident that our high-intent audience and proven ad experiences will deliver significant business results.


Other Questions


Q. Who would I contact if there are any other issues or concerns?
Please reach out to [email protected] for any questions, issues, or concerns regarding your Ads Manager account or experience.

Q. I wish Ads Manager had X feature. How can I let the Afterpay team know?
We welcome any feature requests. Please submit your request here.

Q. How do I leave product feedback for Ads Manager?
Within the portal, you can leave us brief feedback by clicking on the ‘Share your Feedback’ button. We will engage with you over the course of the pilot to capture more detailed feedback that will inform our future product features.


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Afterpay US Services, LLC, NMLS ID 1870854 NMLS Consumer Access.


Late fees may apply. Eligibility Criteria apply. Loans to California residents made or arranged pursuant to California Finance Lenders Law license #60DBO-99995.