Shopping with Afterpay?
The Beauty of
Buy Now Pay Later
The Beauty
of Buy Now
Pay Later
Afterpay on Cash App helps beauty brands drive more conversions and bigger baskets by giving customers the flexibility to pay over time. You get paid upfront, and they keep coming back.
Afterpay on Cash App helps beauty brands drive more conversions and bigger baskets by giving customers the flexibility to pay over time.
You get paid upfront, and they keep coming back.
Afterpay is proud to partner with thousands of global beauty brands
Afterpay is proud to partner with thousands of global beauty brands
Let’s Make Checkout Your Best Beauty Hack
Flexible payments, loyal customers, and higher AOV - ready when you are.
- Free sign-up
- Easy integration
- Simple, transparent pricing.
Free sign-up
Easy integration
Simple, transparent pricing.
Why beauty brands choose Afterpay
Increase Frequency
Shoppers who use Afterpay shop +50%* more frequently than those who do not.
Lifetime order value
Shoppers with Afterpay have 58%* higher average order value than those who don’t.
Expand your reach
Attract 10M BNPL transacting active customers** on Afterpay looking for businesses that offer more ways to pay.
*Afterpay Foundational Presentation 2025
**Afterpay + Cash App Card post purchase, as of Sept ’25
How Afterpay works for merchants
1
Your customer checks out with Afterpay and splits their purchase into 4 installments over 6 weeks*.
2
Your business receives the full purchase amount upfront, within 5 business days.
3
Afterpay charges your business a fee for each transaction. You can keep track of all payments and orders in the Afterpay Business Hub.
Fresh grew customer acquisition rates with Afterpay
“Afterpay has helped us to drive up our customer acquisition and repeat purchase rates–which make a big difference in our bottom line. In addition, Afterpay purchases have a higher AOV, and simply make it easier and more appealing for customers to shop on fresh.com.”
Brittany Uhal
Manager, North America ECommerce, Fresh (LVMH)
One size doesn’t fit all - give your customers choices
Today’s beauty shoppers often prefer one BNPL provider over another. By offering Afterpay alongside other payment options, you increase your odds of converting every cart. Afterpay’s loyal user base actively seeks out our logo at checkout - don’t miss out.
Your checkout glow-up
starts now
Your checkout glow-
up starts now
Getting started with
Afterpay has never
been easier.
*You must be 18 or older, a resident of the U.S. and meet additional eligibility criteria to qualify. Late fees may apply. Estimated payment amounts shown on product pages exclude taxes and shipping charges, which are added at checkout. For complete terms see Afterpay terms and Cash App terms. Loans to California residents made or arranged pursuant to a California Finance Lenders Law license.
