Optimise your social media ads by featuring Afterpay in your creative
Paid social media ads have become an important part of the marketing mix for many small businesses.
One way to boost the return on advertising spend (ROAS) from your paid social media ads is by integrating Afterpay into your campaign.
Not only will you attract loyal Afterpay shoppers, but including Afterpay in your social media assets may help boost conversion rates and increase your average order value, as consumers who shop with Afterpay spend 45 percent more overall*.
How to get started with paid social campaigns with Afterpay
There are lots of ways to integrate Afterpay into your paid social media ads. For example, you could include a simple call-out, such as ‘Afterpay available’. Or you could include Afterpay’s logo in your digital marketing assets or posts. For tips and guidelines around using Afterpay’s logo, visit Afterpay’s merchant marketing guide.
Another option is focusing on the value to the customer by including statements like ‘Pay in four instalments with Afterpay’ or ‘Pay over six weeks with Afterpay’. Where possible, including a price breakdown may help boost engagement and conversion rates.
Never run a paid social campaign before?
There are lots of resources to help you out. Facebook Blueprint offers step-by-step guides to launching your first paid social campaign on Facebook or Instagram, and Pinterest and YouTube have similar resources.
Do’s and don’ts for successful co-branded campaigns
DO:
- Try to integrate Afterpay messaging across your campaign creative to attract Afterpay audiences and help boost conversion rates.
- Consider lookalike audiences to reach new and valuable audiences.
- Create custom lists to remarket to existing customers.
- Diversify your channel mix – and consider Facebook, Instagram, Pinterest, Youtube and more. Remember to focus on where you customers are (not where you’re most comfortable).
- Lean into social proof, and consider featuring customer testimonials and influencer campaigns for example.
DON’T:
- Stop testing different versions of your creative. Social media is an increasingly crowded space, and you need to cut through.
All references to any registered trademarks are the property of their respective owners. Afterpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.
Source: Independent Mastercard study, 2020
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