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The FWRD and Afterpay story.
Luxury fashion platform FWRD has enabled Afterpay’s Pay in 4 and Pay Monthly products to give more flexibility to their shoppers, increasing consumer buying power and making luxury fashion and price points accessible to a broader audience of customers.
As an early adopter of Afterpay’s Pay Monthly solution, FWRD saw their AOV double, driving 17% of all Afterpay-led GMV.
23 Million
Young fashion shoppers.
2x increase
Units per transaction.
18%
Decrease in returns
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"When customers are looking to make more of an investment in their wardrobe, we've learned they are also looking for flexible payment options, and that's where Clearpay excels...It's improved conversion and driven new customer acquisition too, helping us become the leading worldwide marketplace for independent ethical brands."
GEORGE C GRAHAM,
CEO & CO-FOUNDER @ WOLF & BADGER
"Sustainable options cost more money up front but they are designed to last, so giving someone the option to invest in something they can use for a long time and being able to spread that burden over a few months is really important to us. It's definitely allowed us to reach a broader demographic,"
Jenny Lei,
Founder @ Freja
Fashion, Reimagined.
Getting started with Afterpay has never been easier.
- •Free sign-up.
- •Easy integration.
- •Simple, transparent pricing.
1. ROI is calculated by estimated incremental sales Afterpay has delivered based on customer acquisition and AOV uplift, then considering this in relation to Afterpay’s incremental fees. This estimate has been verified by the merchant.
1. ROI is calculated by estimated incremental sales Afterpay has delivered based on customer acquisition and AOV uplift, then considering this
in relation to Afterpay’s incremental fees.
This estimate has been verified by the merchant.
