IT’S BACK
IT’S BACK
AUGUST 14 — 17
2025
4 DAYS OF DEALS
GET
INVOLVED
Afterpay Day is one of the biggest shopping events on the retail calendar, and for good reason.
Each time, more than a million Aussies and Kiwis turn up to score deals on what they want and need. For you, it’s a powerful opportunity to reconnect with loyal customers, reach new ones, and give your sales a serious boost.
+1M
+1M customers shopped last Afterpay Day *
~40%
~40% of customers shopped with a merchant they've never shopped with before *
of customers shopped with a business they've never shopped with before *
36S
Every 36 SECONDS a new customer signed up to Afterpay and made a purchase *
Source: *External industry providers spend data 2023.
Source: External Third Party Metrics, 2023. **Afterpay internal data, 15th-18th August 2024
It's as easy as one, two, three...
To take part in Afterpay Day, you’ll need to offer a promotion or discount. According to our research, flat discounts (say, 30% off) drive more sales.
To take part in Afterpay Day, you’ll need to offer a promotion or discount. According to our research, flat discounts (say, 20% off) drive more sales.
YOU’RE IN
Submit your Afterpay Day offer by Friday 8th August to be featured on our Shop Directory.
Promoting your Afterpay Day offer couldn’t be easier with our customisable creative assets for web, social media, emails and in-store.
Why retailers
love Afterpay Day
Real results and tips from real retailers.
the dates to remember
the dates to remember
Offer submissions open
26 june
Tell us about your Afterpay Day promotion.
Your Afterpay Day toolkit is live
26 june
Discover tips, tactics and assets to drive more sales.
Submissions close
8 august
Your last chance to take part in Afterpay Day.
Hype phase begins
4 august
You can start promoting your Afterpay Day offer.
Afterpay Day starts
Hype phase begins
14 august
It’s here. Get ready.
Afterpay Day ends
17 august
That’s it. Time to relax.
Terms & Conditions: Afterpay Day sales offers are confidential. You may start promoting the event during the hype phase from 4th August 2025. Offers are under embargo until 8am AEST/NZST 14th August 2025. Offers will not be listed on the Afterpay Store Directory until this time. All of our communications and marketing support will be encouraging our customers to shop from 14th August 2025. All Afterpay Day creative must be removed by 11:59pm AEST/NZST 17th August 2025.
MILLIONS OF CUSTOMERS SHOP AFTERPAY DAY *
MILLIONS OF CUSTOMERS SHOP AFTERPAY DAY *
Will they spend with you?
Source: *External industry providers spend data 2023. Source: External Third Party Metrics, 2023. **Afterpay internal data, 20-23 March 2025.
