YOUR BEST YET
13-16 AUGUST
2026
4 DAYS OF DEALS
GET
INVOLVED
Afterpay Day is one of the biggest shopping events on the retail calendar, and for good reason.
Each time, more than a million Aussies and Kiwis turn up to score deals on what they want and need. For you, it’s a powerful opportunity to reconnect with loyal customers, reach new ones, and give your sales a serious boost.
Promote Your Business
Afterpay Day is one of the most impactful shopping events on the
retail calendar. In fact, it’s up there with Black Friday and Boxing Day*.
Each Afterpay Day, more than a million eager Aussies and Kiwis show up to score a deal. This means it’s a powerful opportunity for you to reconnect with loyal customers, reach new ones, and give your sales a serious boost.
Submit your Afterday Day offer to get in front of these keen shoppers.
Why retailers love Afterpay Day
What we saw in 2025, how businesses performed and what you can expect moving forward.
+1.11M
+1.11M
What we saw in 2025, how businesses performed and what you can expect moving forward.
+200%
revenue increase
"It's similar in nature to Black Friday. It gives us a lot of impact. What works for us is a site-wide discount value of 15% for most stock".
+168%
increase in new customers
"Afterpay Day delivers another surge in new customers, he adds. Last Afterpay Day, sales increased by 157 per cent while new customer acquisition jumped by 168 per cent."
Guy Nappa, Aus Hair and Beauty
"During Afterpay Day weekend in March 2025, KEEPTHATPUMP saw a 312% increase in sales and a 274% increase in new customers".
What we saw in 2025, how businesses performed and what you can expect moving forward.
36%
PLANNED TO SHOP ON AFTERPAY DAY IN MARCH 2026, WITH 60% CONSIDERING IT**
24%
LIFT IN SALES FOR PARTICIPATING MERCHANTS**
SET YOURSELF UP FOR SUCCESS
Use these insights to shape your offers, stay ahead of demand, and win high-intent shoppers this Afterpay Day.
Smart insights, sharper planning
Discover what shoppers bought and how they planned to spend based on previous Afterpay Day activity, so you can create offers they’ll love.
HOW TO WIN THE DAY
Find out what three businesses did to come out on top on Afterpay Day, and how you can too.
WHY PARTICIPATING MATTERS
See how shoppers spent and learn the steps to success on Afterpay Day.
It's as easy as one, two, three...
CREATE A
COMPELLING OFFER
To take part in Afterpay Day, you’ll need to offer a promotion or discount. According to our research, flat discounts, like 30% off, drive more sales.
2
let us knoW
you’re in
Submit your Afterpay Day offer to be featured on our
Shop Directory.
3
Amplify
your offer
Promoting your Afterpay Day offer couldn’t be easier with our customisable creative assets for web, social media, emails and in-store.
WANT TO REALLY SWEETEN THE DEAL?
We surveyed businesses that participated in Afterpay Day in August 2025. Here’s what they said helped boost sales. These insights can help you create a compelling offer of your own. Then amplify its impact with tactics that shoppers respond to.
59%
offered an exclusive
Afterpay Day deal
35%
sent a dedicated sale email
44%
promoted their offer online
36%
promoted their offer on
social media
50%
sent an email reminder
30%
created an Afterpay Day
landing page
the dates to remember
Key Dates
Offer submissions open
Tuesday 23 June 2026
Tell us about your Afterpay Day offer.
YOUR MARKETING TOOLKIT GO LIVE
Monday 6 July 2026
Discover tips, tactics and assets to drive more sales.
SUBMISSIONS CLOSE
Friday 7 August 2026
Your last chance to take part in Afterpay Day.
THe Main Event
Afterpay Day starts
Afterpay Day starts
13 AUGUST 2026
It’s here. Get ready.
Afterpay Day ends
16 AUGUST 2026
That’s it. Time to relax.
Terms & Conditions: Afterpay Day sales offers are confidential. All Afterpay Day creative must be removed by 11:59pm AEST/NZST 16th August 2026
Millions of customers SHOP AFTERPAY DAY*
GET THEM SHOPPING WITH YOU
AFTERPAY DAY MERCHANT FAQS
If you have questions about Afterpay Card and integrating it into your business, please check our Frequently Asked Questions, or please don’t hesitate to contact our Sales Team on [email protected]. We are here to make the transitions as smooth and seamless as possible.
I'VE SUBMITTED MY OFFER BUT HAVEN'T RECEIVED ANY CONFIRMATION?
If you have submitted your offer via the electronic submission form by 5:00pm AEST / NZST 7 August 2026.
Should you need to change your offer before this time, simply resubmit it before 5:00pm AEST / NZST 7 August 2026 and we will upload your most recent submission.
I'VE MISSED THE CUT-OFF FOR SUBMISSIONS. CAN I STILL SUBMIT MY OFFER FOR AFTERPAY DAY?
Unfortunately, we aren't able to accept offer submissions once the submission form closes at 5:00pm 7 August 2026 AEST.
HOW DO I CHANGE MY ALREADY SUBMITTED OFFER FOR AFTERPAY DAY?
If you would like to change your offer for Afterpay Day, you need to do so by 7 August 2026 5:00pm AEST / NZST. Simply enter your new offer via the submission form and we will upload your most recent submission.
I DIDN'T INCLUDE THE RECOMMENDED 'AFTERPAYDAY' OFFICIAL CODE IN MY OFFER. CAN I UPDATE MY OFFER?
We strongly recommend using branded copy like AFTERPAY or AFTERPAYDAY in your offer code to maximise the event momentum. However this isn't mandatory in order to participate.
We recommend re-submitting your offer by 5:00pm AEST / NZST Friday 7 August via the submission form to include a mention of the event in your offer code.
I DON'T WANT MY OFFER TO BE LIVE FOR THE ENTIRE FOUR DAY SALE?
In the submission form you may select which of the four dates (13,14,15 and 16 August) you would like your offer live until (please note all Afterpay Day creative must be removed by 11:59pm 16 August 2026)
WHAT STEPS CAN I TAKE TO ENSURE I'M PROMOTING THE SALE TO MY CUSTOMERS?
We recommend making the most of Afterpay's marketing toolkit. We’re building hype in the lead-up to Afterpay Day with a variety of media including out-of-home displays, digital ads and social media plus so much more. Make the most of it by telling your customers you’re participating! The more customers that hear about Afterpay Day, the more the campaign will resonate with them.
Use our free marketing toolkit to promote your offer across your website, emails, social media and in-store. Join the trend & use our hashtag #AFTERPAYDAY
CAN I HAVE MY OFFER IN BOTH AU & NZ EVEN IF I ONLY OFFER AFTERPAY IN ONE COUNTRY?
You can only have your offer displayed on both the NZ and AU Shop Directory if you are registered for Afterpay Cross Border Trade or you have both an AU and NZ Afterpay account. Are you interested in becoming a Cross Border Trade merchant? Find out more here.
HOW DO I SUBMIT MY OFFER IF I HAVE MULTIPLE BRANDS?
If you have multiple businesses live on the Australian and/or and New Zealand Directories you'll need to submit the offer form for each business. Just ensure you enter the correct Merchant ID.
Your Merchant ID is visible when logged in to the Afterpay Business Hub.
WHAT TIME DOES AFTERPAY DAY START?
The sale commences 8:00am AEST / NZST Thursday 13th August 2026 and ends 11:59pm AEST / NZST Sunday 16th August 2026.
HOW DO I GET AFTERPAY FOR MY NEW ZEALAND/AUSTRALIAN BUSINESS?
You can get Afterpay for your New Zealand/Australian brand if you have applied for Cross Border Trade. Here is information on how we enable you to trade online for Australian and New Zealand Shoppers.
WHERE CAN I USE THE CAMPAIGN CREATIVES?
We have designed a number of ready-to-use and customisable assets for you to easily advertise your Afterpay Day offer on your platforms including website, social media, customer emails and in-store.
Grab your free marketing here.
*Internal Afterpay Data, 14-17 August 2025
**Internal Afterpay Data, January 2026
