IT’S BACK
19-22 March
2026
4 DAYS OF DEALS
GET
INVOLVED
Afterpay Day is one of the biggest shopping events on the retail calendar, and for good reason.
Each time, more than a million Aussies and Kiwis turn up to score deals on what they want and need. For you, it’s a powerful opportunity to reconnect with loyal customers, reach new ones, and give your sales a serious boost.
Promote Your Business
Afterpay Day is one of the biggest shopping events on the retail calendar, and for good reason.
Each time, more than a million Aussies and Kiwis turn up to score deals on what they want and need. For you, it’s a powerful opportunity to reconnect with loyal customers, reach new ones, and give your sales a serious boost.
Submit an offer at the link below to get in front of these keen shoppers.
Why retailers love Afterpay Day
What we saw, what we expect, and how businesses performed.
+1M
+1M
+1M customers shopped last Afterpay Day*
~40%
~40%
~40% of customers shopped with a merchant they've never shopped with before*
33s
Every 33 SECONDS a
new customer signed up to Afterpay and made a purchase*
What we saw, what we expect, and how businesses performed.
+200%
revenue increase
“It’s similar in nature to Black Friday. It gives us a lot of impact. What works for us is a site-wide discount value of 15% for most stock.”
276%
increase in new customers
"Afterpay Day consistently delivers strong traffic and conversions across both our online and physical stores."
into the full picture?
Use these insights to shape your offers, stay ahead of demand, and win high-intent shoppers this Afterpay Day.
Smart insights, sharper planning
Discover what shoppers bought during the last Afterpay Day, and how they’re planning to spend this time around, so you can plan offers they’ll love.
Why participating matters
See how shoppers spent and the steps to set your Afterpay Day campaign up for success.
Merchant success Article
Discover what three businesses did to succeed last Afterpay Day, and how you can too.
It's as easy as one, two, three...
CREATE A
COMPELLING OFFER
To take part in Afterpay Day, you’ll need to offer a promotion or discount. According to our research, flat discounts (say, 30% off) drive more sales.
2
let us knoW
you’re in
Submit your Afterpay Day offer by Friday 13 March to be featured on our Shop Directory.
3
Amplify
your offer
Promoting your Afterpay Day offer couldn’t be easier with our customisable creative assets for web, social media, emails and in-store.
Why retailers
love Afterpay Day
Real results and tips from real retailers.
the dates to remember
Key Dates
Offer submissions open
14 January
Tell us about your Afterpay Day promotion.
Your Marketing toolkit is live
14 January
Discover tips, tactics and assets to drive more sales.
Access insights unlocked
12 February
Insights to how consumers shopped last Afterpay Day and how they’re planning to shop now.
Submissions close
13 March
Your last chance to take part in Afterpay Day.
Hype phase begins
Hype phase begins
9 March
You can start promoting your Afterpay Day offer.
THe Main Event
Afterpay Day starts
Afterpay Day starts
19 March
It’s here. Get ready.
Afterpay Day ends
22 March
That’s it. Time to relax.
Terms & Conditions: Afterpay Day sales offers are confidential. You may start promoting the event during the hype phase from 9th March 2026. Offers are under embargo until 8am AEST/NZST 19th March 2026. Offers will not be listed on the Afterpay Store Directory until this time. All of our communications and marketing support will be encouraging our customers to shop from 19th March 2026. All Afterpay Day creative must be removed by 11:59pm AEST/NZST 22nd March 2026.
Millions of customers SHOP AFTERPAY DAY*
Will they spend with you?
MILLIONS OF CUSTOMERS SHOP AFTERPAY DAY *
MILLIONS OF CUSTOMERS SHOP AFTERPAY DAY *
Will they spend with you?
AFTERPAY DAY MERCHANT FAQS
If you have questions about Afterpay Card and integrating it into your business, please check our Frequently Asked Questions, or please don’t hesitate to contact our Sales Team on [email protected]. We are here to make the transitions as smooth and seamless as possible.
I’ve submitted my offer but haven’t received any confirmation?
If you have submitted your offer via the electronic submission form by 5:00pm AEST / NZST Friday 13th March 2026, your offer will be displayed on the Shop Directory at 8:00am AEST / NZST on the sale start date you selected.
Should you need to change your offer before this time, simply re-submit your offer again before 5:00pm AEST / NZST Friday 13th March 2026 and we will upload your most recent submission.
I’ve missed the cut-off for submissions, can I still submit my offer for Afterpay Day?
Unfortunately, we aren’t able to accommodate offer submissions once the submission form has closed at 5:00pm AEST / NZST Friday 13th March 2026.
How do I change my already submitted offer for Afterpay Day?
If you would like to change your offer for Afterpay Day, you need to do so by Friday 13 March 2026 5:00pm AEST / NZST. Simply enter your new offer via the submission form and we will upload your most recent submission.
I didn’t include the recommended ‘AFTERPAYDAY’ official code in my offer. Can I update my offer?
We strongly recommend using branded copy like AFTERPAY or AFTERPAYDAY in your offer code to maximise the event momentum. However this isn’t mandatory in order to participate.
We recommend re-submitting your offer by 5:00pm AEST / NZST Friday 13th March 2026 via the submission form to include a mention of the event in your offer code.
I don’t want my offer to be live for the entire four day sale?
In the submission form you may select which of the four dates (19,20,21,22 March) you would like your offer live until (please note all Afterpay Day creative must be removed by 11:59pm 22 March).
What steps can I take to ensure I’m promoting the sale to my customers?
We recommend making the most of Afterpay's marketing toolkit. We’re building hype in the lead-up to Afterpay Day with a variety of media including out-of-home displays, digital ads and social media plus so much more. Make the most of it by telling your customers you’re participating! The more customers that hear about Afterpay Day, the more the campaign will resonate with them.
Use our free marketing toolkit to promote your offer across your website, emails, social media and in-store. Join the trend & use our hashtag #AFTERPAYDAY
Can I have my offer in both AU & NZ even if I only offer Afterpay in one country?
You can only have your offer displayed on both the NZ and AU Shop Directory if you are registered for Afterpay Cross Border Trade or you have both an AU and NZ Afterpay account. Are you interested in becoming a Cross Border Trade merchant? Find out more here.
How do I submit my offer if I have multiple brands?
If you have multiple businesses live on the Australian and/or and New Zealand Directories you’ll need to submit the offer form for each business. Just ensure you enter the correct Merchant ID.
Your Merchant ID is visible when logged in to the Afterpay Business Hub.
What time does Afterpay Day start?
The sale commences 8:00am AEST / NZST Thursday 19th March 2026 and ends 11:59pm AEST / NZST Sunday 22nd March.
All offers are under embargo until 8:00am AEST / NZST Thursday 19th March 2026. However, please feel free to start hyping your Afterpay Day offer across your socials from 9th March.
How do I get Afterpay for my New Zealand/Australian business?
You can get Afterpay for your New Zealand/Australian brand if you have applied for Cross Border Trade. Here is information on how we enable you to trade online for Australian and New Zealand Shoppers.
Where can I use the campaign creatives?
We have designed a number of ready-to-use and customisable assets for you to easily advertise your Afterpay Day offer on your platforms including website, social media, customer emails and in-store.
Grab your free marketing here.
Why is my offer under embargo?
We have designed a number of ready-to-use and customisable assets for you to easily advertise your Afterpay Day offer on your platforms including website, social media, customer emails and in-store.
Grab your free marketing here.
*Source: Internal Afterpay Data, 14-17 August 2025
