Stronger sales. Millions of customers. One epic four-day event. Discover how Afterpay Day can boost your business’ bottom line.
Five orders every second. That’s how fast shoppers spent last Afterpay Day weekend. This year, will they be shopping with you?
The next Afterpay Day is just around the corner. Running from 19-22 March 2026, it’s the perfect opportunity for shoppers to buy at the right time and purchase pieces on their wish-lists..
A big deal. And getting bigger
Afterpay Day has become a major retail – and cultural – moment. Newspapers write about it; influencers post about it; and search traffic spikes as shoppers scan the internet for deals. In 2024 alone, shoppers searched for “Afterpay” 361,000 times during Afterpay Day.
A major sales surge
But it’s not just shoppers who win. For businesses, participating in Afterpay Day means putting your brand in front of more than a million high-intent shoppers just as they’re ready to spend.
For small businesses it’s an opportunity to play in the same space as big brands. For all retailers, it’s a chance to boost sales and drive loyalty.
We invest. You see the impact
Every year, Afterpay backs the event with a nationwide marketing campaign – investing in online advertising, radio, billboards, public relations and more – ensuring that consumers know when Afterpay Day is coming and are ready to spend.
For businesses like yours, that translates to higher conversion rates, bigger baskets and a surge of new shoppers discovering brands for the first time. In fact last year, nearly two in five Afterpay Day shoppers spent with a business they’d never purchased with before.
A business boost that lasts
Afterpay Day’s ability to attract new customers means that the benefits of the event extend well beyond the immediate sales spike. And this March, consumer giveaways will drive more excitement and value than ever.
Afterpay Day means more sales, more traffic and more customers. But only for the brands that take part.
Real results from Afterpay Day '25
1.1m customers shopped Afterpay Day
Almost 40% shopped with a business for the first time
Businesses that participated in Afterpay Day saw a 24% sales uplift compared to non-participating brands
Sales tripled for jewellery brand Arms of Eve
When Arms of Eve took part in Afterpay Day in March 2025, sales jumped by 273%, while new customer numbers rose by 276%. “Afterpay Day consistently delivers strong traffic and conversions across both our online and physical stores,” says Liv Taibel from Arms of Eve.
Want more Afterpay Day success stories? Read them here.
Ready to boost sales? Be part of Afterpay Day March 2026
It’s easy to take part in Afterpay Day. Just follow these three easy steps.
- Submit your offer by 13 March 2026 here.
- Download your free marketing assets to easily spread the word here.
- We'll feature your offer on the Afterpay Shop Directory
Top tips to drive more sales with Afterpay Day
Create a compelling offer
When it comes to crafting an Afterpay Day offer, it pays keep things clear, simple and strategic. In the past, ‘percentage-off promotions’ (such as 30%), which are easy to understand and effective, have performed particularly well.
Amplify your offer
It’s one thing to create an Afterpay Day promotion. But to really see results, it’s important that your customers – and prospective customers – know it’s available. To spread the word, it’s worth utilising all your marketing channels, from social media and email, to your website. Some merchants also invest in paid channels, such as social media ads or influencer marketing.
Try Afterpay’s marketing toolkit
No time to create marketing assets and social media posts? No problem. Take advantage of our free marketing toolkit – a suite of ready-to-use social, email and web assets that will help you get the word out and reach Afterpay customers, fast.
“[The templates] make it easier for us to take part,” says Vanessa Chui of children’s nursery furniture brand, Boori. ‘They’re really helpful.”
Want more Afterpay Day tips? Get more advice from real merchants here.
All references to any registered trademarks are the property of their respective owners. Afterpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.
*Source: all Afterpay Day data taken from
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