The beauty of Afterpay
CITY PERFUME GREW SALES 30% WITH AFTERPAY
CITY PERFUME
GREW SALES
BY 30% WITH AFTERPAY
case study
City Perfume x Afterpay
City Perfume is one of Sydney’s original perfumeries, with three stores and an online platform, all offering skincare and fragrance.
It began offering Afterpay in 2017. Since then, sales have soared, and today one in four customers pays with Afterpay.
+30%
+30%
increase in sales*
11,000
referrals from Afterpay’s Shop Directory annually*
*All figures provided by City Perfume
“Afterpay completely chaNged everything in retail”
When City Perfume introduced Afterpay, the effect was immediate. “There was a 30 per cent instant increase in basket size,” says general manager Steven Haskas.
Offering Afterpay also enables City Perfume to reach a new audience. “Afterpay definitely helps us tap into a younger market.”
Haskas says he would “absolutely” recommend Afterpay to other business owners. “In fact, I’d say, ‘Why don’t you have it already?’”
When City Perfume introduced Afterpay, the effect was immediate. “There was a 30 per cent instant increase in basket size,” says general manager Steven Haskas.
Offering Afterpay also enables City Perfume to reach a new audience. “Afterpay definitely helps us tap into a younger market.”
Haskas says he would “absolutely” recommend Afterpay to other business owners. “In fact, I’d say, ‘Why don’t you have it already?”
“Our niche fragrances can start at $500 and traditionally they haven't been a quick purchase.
Afterpay makes [the sale] a little bit easier because it breaks the $500 up into easy, fortnightly payments. [As a result], we’ve needed to start bringing in more niche brands and really expand that market.”
Steven Haskas
General Manager, City Perfume
Afterpay HELPS customers see results faster
As well as offering fragrances, City Perfume also sells skincare. Before the retailer offered Afterpay, it was common for customers to purchase one skincare product at a time. “Customers would start with the face mask and then come in the next week and take the moisturiser and then the serum,” says Haskas.
Before City Perfume offered Afterpay, it was common for customers to purchase one skincare product at a time. “Customers would start with the face mask and then come in the next week and take the moisturiser and then the serum.”
However, Afterpay enables customers to purchase the entire skincare set at once and pay in instalments — resulting in faster results for customers and improved cashflow for City Perfume.
Afterpay is proud to partner with these beauty brands
For results that shine.
And growth that glows.
Say hello to 4.4 million customers in Australia & New Zealand**
Say hello to 4.4 million customers in Australia & New Zealand**
- Simple set-up
- Easy integration
- Transparent pricing
- Simple sign-up
- Easy integration
- Transparent pricing
**Source Afterpay internal data, March 2025
Late fees, eligibility criteria and T&Cs apply. Australian Credit Licence 527911
