Upcoming trade events

Don't miss out on Afterpay's upcoming trade events. Join thousands of businesses to reach new customers and drive sales. Learn more and submit your offers below.

2 Jan - 31 Jan

New year.

New routines.

New opportunities.

Discover how shoppers are resetting in 2026 — and how your business can tap into the moment, from school to wellness, work and more. Plus, download back-to-school assets to help you show up strong for school start.

Tips & insightsDownload marketing assets

2 Feb - 14 Feb

Make the most of Valentines Day.

Get ready to drive sales and delight your customers this Valentine’s Day. Discovering tips and tactics, download your free marketing assets today to be part of one of retail’s biggest moments and reach millions of ready-to-shop customers. Plus, access real shopper insights to guide your strategy and download free marketing assets to help you promote your offer with ease.

19 Mar – 22 Mar

Afterpay Day

is back!

Submit your offer by Friday 13 March to be part of one of retail’s biggest moments and reach millions of ready-to-shop customers. Plus, access real shopper insights to guide your strategy and download free marketing assets to help you promote your offer with ease.

Always-on

social assets

Sunday 4th September 2022

Download our complimentary email, web and social templates that you can use to reach new customers, or request a new visual merchandise pack to drive performance in-store!

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Download marketing assets

2026 key moments

Reach Afterpay customers across all key sale moments

View Afterpay's 2025 shopping calendar for retailers and marketers.

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View calendar

Get on the Afterpay Shop Directory

Sunday 4th September 2022

Businesses must be listed on the Afterpay Shop Directory to participate in our trade activity events. If your business is not listed on the Afterpay Shop Directory, please submit a request.

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You can now stay up to date with our upcoming events and opportunities.