The beauty of Afterpay
Fragrance
brand Hideaway
boosts sales
by 20% with Afterpay
Fragrance
brand Hideaway
boosts sales
by 20% with Afterpay
case study
Hideaway X Afterpay
Gold Coast beauty brand Hideaway is on a mission to make self-care inclusive and fun, and every year, it sells hundreds of thousands of fragrances and body products. Since offering Afterpay, Hideaway has grown basket size and reached more customers.
+20%
+30%
increase in average order value*
+167%
growth in sales year on year*
*All figures provided by Hideaway
“We highly recommend Afterpay”
“We introduced Afterpay to make our products more accessible, particularly for younger customers who prefer flexible payments,” says marketing manager Galen Graham, who adds that Afterpay aligns perfectly with Hideaway’s focus on affordable luxury.
Since then, Hideaway has increased average order value by 20 per cent, as customers often use Afterpay to purchase higher-value bundles and more expensive items such as perfumes.
“The convenience and flexibility of spreading their payments makes it easier for customers to try new fragrances without upfront financial strain,” says Galen.
Hideaway is on a mission to make self-care “fun, affordable and inclusive”, says marketing manager Galen Graham. “We introduced Afterpay to make our products more accessible, particularly for younger customers who prefer flexible payments. It aligns perfectly with our goal of affordable luxury.”
Since partnering with Afterpay, Hideway has grown basket size, as customers frequently use Afterpay for bundles and perfumes. Each year, Hideaway also receives more than 1000 referrals from Afterpay’s Shop Directory. “These referrals are extremely useful, directly translating to increased visibility, new customer acquisition and measurable growth in sales.”
“Afterpay significantly boosts our average order value, reduces cart abandonment and attracts new customers who specifically seek out retailers offering flexible payment options.
Afterpay has been integral to our growth and customer satisfaction and we highly recommend it to other brands looking to enhance their customer experience and increase sales.”
Galen Graham,
Marketing Manager, Hideaway
Galen Graham
Solutions Architect, Hideaway
“Afterpay CUSTOMERS
SHOP MORE OFTEN”
Afterpay enables customers to see results faster
Afterpay drives loyalty for Hideaway, says Galen. "Our Afterpay customers shop more frequently and consistently compared to the average customer.”
Plus, it helps the beauty brand reach new customers. Graham says, “Afterpay attracts new customers, particularly younger shoppers who value financial flexibility, helping us broaden our customer base.”
Not only does Afterpay help grow sales for Hideaway, it also drives loyalty says Graham. “Our Afterpay customers shop more frequently and consistently compared to the average customer.”
Afterpay is proud to partner with these beauty brands
For results that shine.
And growth that glows.
Say hello to 4.4 million customers in Australia & New Zealand**
Say hello to 4.4 million customers in Australia & New Zealand**
- Simple sign-up
- Easy integration
- Transparent pricing
- Free sign-up
- Easy integration
- Simple, transparent pricing
**Source Afterpay internal data, March 2025
