‘Tis the season to sleigh your sales goals
Make this holiday season more joyful. Delight your customers and win over new ones – with less stress for them, and more sales for you.
Make this holiday season more joyful. Delight your customers and win over new ones – with less stress for them, and more sales for you.
Make Christmas more joyful. Let them pay thoughtfully.
Get involved
Ready to make it a holiday
season to remember?
Holiday gifting, Black Friday/Cyber Monday (BFCM), and end-of-year (EOY) sales – the biggest shopping moments of the year are here. Make your mark with standout offers, a strategy shaped by our consumer insights, and ready-to-go marketing assets.
Black Friday/Cyber Monday (BFCM), Holiday gifting, and End-of-Year Sales – the biggest shopping moments of the year are here. Make your mark with standout offers, a strategy shaped by our consumer insights, and ready-to-go marketing assets.
Festive season snapshot
Festive season snapshot
What we saw, what we expect, and how businesses performed.
What we saw, what we expect and how businesses performed.
Businesses who partner with Afterpay for the holidays see real results. Last year:
What we saw, what we expect and how businesses performed.
59M
orders placed with Afterpay in AU and NZ last festive season*
89%
of customers shopped with a business for the first time*
71%
of Afterpay BFCM customers were Gen Z + Millennials*
What we saw, what we expect, and how businesses performed.
“Our products are perfect for gifting, which makes Black Friday a really key moment for us.”
Eleanor Dook, Cloud Nine
“Our average order value increases across in-store and online – and this is only possible thanks to Afterpay. We will definitely be leaning into Afterpay’s Shop Directory.”
Connor Hill, YOUKNOW
Want to dig into the full picture?
Want to dig into a full picture?
Use these insights to shape your offers, stay ahead of demand, and win shoppers this peak season.
Use these insights to shape your
offers, stay ahead of demand,
and win shoppers this peak season.
2024 holiday lookback report
Take a closer look at how Afterpay customers actually shopped during the 2024 holidays, and what drove results.
Festive forecast report
Deep-dive into how Afterpay customers said they’re planning to shop this festive season.
Winning business moves
Discover what three businesses did to succeed last season, and how you can too.
Submit your offers for this
season's three key sales moments:
The dates to remember
The dates to remember
26 Oct
Offer submissions open
26 Oct
Holiday marketing toolkits are available
20 Nov
BFCM offers close
23 Nov
BFCM offers start
18 Dec
End-of-year sales offers close
21 Dec
End-of year sales starts
31 Dec
Holiday gifting and end-of-year sales end
It’s the ‘appiest time of the year
Afterpay customers are actively searching for holiday deals, and the Afterpay Shop Directory is where they’re looking – in our app and on our website. Submit your offers today to be featured and boost your visibility where it counts. Plus, save time with ready-to-use marketing assets to help you stand out this season.
*Afterpay internal data, January 2026
