Marketing
resources

Here you’ll find everything you need to make the most of our partnership!

BRAND GUIDELINES

Here is a rundown of some of the most important Afterpay brand elements and how to use them.

Want to view all our partner brand guidelines? Click here.

Download brand guidelines

BRAND COLLABORATION

There will be times when you’ll want to show your brand’s logo with ours. Here are some rules on how to do that.

Horizontal

Vertical

Visual balancing

When partnering with other brands, we should ensure a true balance between the two. We reduce our logo to our wordmark and strip the colour out of both logos so there is a perfect weighting of both.

The logos should balance in size. Some partners logos, like circles, need to be manually adjusted.

Partnership symbol

The dividing line that joins the logos is the of ‘x’ length and have rounded ends. The thickness of the stroke should be 1.5points per 55px length.

Designer tip:

When downloading an asset with transparency/blank space, simply add it as an overlay on your brand image using an image editing program such as Canva or Adobe Photoshop.

Download brand guidelines

Australia

Late fees, eligibility criteria and T&Cs apply. Afterpay Australia Pty Ltd Australian Credit Licence 527911.

Afterpay acknowledges the Australian Aboriginal and Torres Strait Islander peoples as the traditional custodians of the land, sea and waters where we live, meet and work. We pay our respects to their Elders past and present. Always was, always will be, Aboriginal Land.