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Brand guidelines
Here is a rundown of some of the most important Afterpay brand elements and how to use them. Want to view all our partner brand guidelines? Click here.
Colour palette
Bondi Mint is core to the Afterpay brand. It’s our primary colour and used more than any other colour across the entire identity.
To offset the energy and vibrancy of Bondi Mint, we have a complimentary set of colours, Shell White, Midnight Blue, and Tasman Teal.
These colours can be used in a range of different fun combinations.
Primary palette.
Bondi Mint
RGB 178 252 228
HEX #B2FCE4
White
RGB 255 255 255
HEX #FFFFFF
Black
RGB 000 000 000
HEX #000000
Print use only.
Colour reproduction must visually match swatch. The below formula is a guide for printing. Certain end use requirements may necessitate adjustments; a PANTONE MATCHING SYSTEM®
Colour reproduction must visually match swatch.
PANTONE® Green
PANTONE Yellow 012
PANTONE Trans. White
12.90
1.00
86.10
100.00
Print use only.
Bondi Mint
HEX:
RGB:
CMYK:
PMS
#B2FCE4
178,252,228
26,0,18,0
Pantone Afterpay Bondi Mint
Light Mint
HEX:
RGB:
CMYK:
PMS
#FFFBF7
255,251,247
0,1,2,0
1-1 C
1-1 U
Midnight Blue
HEX:
RGB:
CMYK:
PMS
#00193A
0,25,58
99,86,44,58
2768 C
289 U
Tasman Teal
HEX:
RGB:
CMYK:
PMS
#009E97
0,158,151
81,16,46,1
326 C
326 U
Warm Mint
RGB: 144 228 200
HEX: #90E4C8
Sage
RGB: 91 158 155
Eucalyptus
RGB: 54 128 113
Deep Mint
RGB: 45 63 57
Product Link
RGB: 45 63 57
Tertiary palette.
Tide
RGB: 89 126 173
HEX: #597eab
Tide tint
RGB: 170 189 212
HEX: #aabdd4
Jacaranda
RGB: 171 142 200
HEX: #ab8ec8
Jacaranda tint
RGB: 212 198 226
HEX: #d4c6e2
Dune
RGB: 196 186 147
HEX: #c4ba93
Dune tint
RGB: 225 220 200
HEX: #e1dcc8
Designer tip:
When downloading an asset with transparency/blank space, simply add it as an overlay on your brand image using an image editing program such as Canva or Adobe Photoshop.
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