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Here you’ll find everything you need to make the most of our partnership!
Brand guidelines
Here is a rundown of some of the most important Afterpay brand elements and how to use them. Want to view all our partner brand guidelines? Click here.
Typography
AFTERPAY YOUTH
As one of our most ownable assets, Youth is used as our primary display and headline typeface across all applications within the identity.
To offset Youth’s bold and confident features, we use Cash Sans Mono as our supporting secondary typeface. It’s used as a sidekick to Youth for added texture across the brand.
For longer form body copy, we use Cash Sans. This is mainly for use on our website and in the app.
As one of our most ownable assets, Youth is used as our primary display and headline typeface across all applications within the identity.
To offset Youth’s bold and confident features, we use Cash Sans Mono as our supporting secondary typeface. It’s used as a sidekick to Youth for added texture across the brand.
For longer form body copy, we use Cash Sans. This is mainly for use on our website and in the app.
hero typeface:
youth (Black)
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
123456789
ABCDEFGHIJKL
MNOPQRSTUV
WXYZ
123456789
secondary typeface:
cash sans mono (Medium)
Regular
Regular Italic
Demibold
Bold
Black
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
1234567890
tertiary typeface:
cash sans (Medium)
Regular
Regular Italic
Demibold
Bold
Black
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZz
1234567890
Aa
Italian Plate No2 Expanded Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 {[(&)]}*,.:;¿¡?!/|\•¶@®©™
«»‹›“”‘’‚„”’… -–—_†‡¬+<=>≠≤≥±÷−×∞~≈°
$¢£¥€§#%‰
Aa
Italian Plate No2 Expanded Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 {[(&)]}*,.:;¿¡?!/|\•¶@®©™
«»‹›“”‘’‚„”’… -–—_†‡¬+<=>≠≤≥±÷−×∞~≈°
$¢£¥€§#%‰
Italian Plate No2 Expanded Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 {[(&)]}*,.:;¿¡?!/|\•¶@®©™
«»‹›“”‘’‚„”’… -–—_†‡¬+<=>≠≤≥±÷−×∞~≈°
$¢£¥€§#%‰
Designer tip:
When downloading an asset with transparency/blank space, simply add it as an overlay on your brand image using an image editing program such as Canva or Adobe Photoshop.
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Colour Palette