Website.
Your website is one of your most valuable marketing channels. These ready-made web assets let you call out the fact that you offer Afterpay, and show special offers, promotions and other important information. Use the on-screen guide below to see where to place them on your website.
Promote with Afterpay.
Let customers know that Afterpay is available by displaying these banners and tiles across your website. You should look to have a blend of one-off promotional and always-on banners and tiles. Don’t forget to include the price breakdown and Afterpay logo at the checkout.
- Afterpay top banner
- Your brand image
- Afterpay tile
- Afterpay logo in footer
How to show a price breakdown.
Showing the Afterpay price breakdown lets your customers know they can get the item now and spread their payments over time. This can help reduce cart abandonment and increase conversions.
Tips:
Split the total price of the item into four to give you the 4 Afterpay payments, then display it as:
$XX or 4 payments of $XX with Afterpay
Make sure to include the Afterpay badge (as shown below) to capture the attention of customers.
Website assets.
Website banners and tiles are great for calling out the fact that you offer Afterpay. Add an always-on banner to your home page so visitors can see you offer Afterpay the moment they land on your site. Adding a tile on your checkout page is also a good prompt. There are mint, black, and white versions. Click on ‘View more’ to see different messaging options.
Designer tip:
When downloading an asset with transparency/blank space, simply add it as an overlay on your brand image using an image editing program such as Canva or Adobe Photoshop.
