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Brand Summary
The Brandmark
Full Color

There are copies of the brandmark in various file formats in the brand assets pack. If you need a different format, let us know.

Monochrome

There are two alternative versions - Black and white color ways.

 

 

 

Minimum size

20MM or 50PX

Logo only

10mm or 25PX

 

 

 

Clearspace

It is important to leave space to breathe. Use white or neutral backgrounds.

An exception to this is when sitting alongside the price breakdown.
Installments by Afterpay

Two lockups are available - landscape and portrait versions. Can be used in color, black or white alternative versions.

Do's and Don'ts
How to use the Afterpay Brandmark
Don't use the full color version on dark color backgrounds, or any other colors that are close to the brandmark colors. 
Do use the reverse version on dark brandmark colors instead.
Don't rotate, bend, crop or distort the brandmark.
Don't recolor, redraw, or alter the brandmark in any way.
Don't add embellishments, drop shadows, embossing or other effects.
Color Breakdowns
Take a look at Afterpay's primary colors
Afterpay Navy
Hex #074578
RGB 7 / 69 / 120
CMYK 94 / 43 / 0 / 53
Pantone 293
Afterpay Blue
Hex #16A0D5
RGB 22 / 160 / 213
CMYK 90 / 25 / 0 / 16
Pantone 299
Afterpay Aqua
Hex #05CDD5
RGB 5 / 205 / 213
CMYK 98 / 4 / 0 / 16
Pantone 637C
Afterpay Grey
Hex #373737
RGB 55 / 55 / 55
CMYK 0 / 0 / 0 / 78
Pantone 447
Afterpay Magenta
Hex #EC3B91
RGB 236 / 59 / 145
CMYK 0 / 75 / 39 / 7
Pantone 7424C
Our font

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Raleway (heavy) - Header Font