Never miss an event.
Stay up to date with any upcoming events and opportunities in your region.
Upcoming trade events
Don't miss out on Afterpay's upcoming trade events. Join thousands of businesses to reach new customers and drive sales. Learn more and submit your offers below.
Don't miss this major retail moment.
Sunday 4th September 2022
Afterpay Day is just around the corner – from 15-18 August. Download 'Afterpay Day Unlocked', so you can craft a winning sales strategy. To take part, submit your offer by 9 August and start mapping out your marketing plan. Our customisable marketing toolkit is here to help you promote your offer across every channel, from email to home pages, social media to in-store. The hype phase starts 5 August. Deals go live from 15 August.
16-17 August
Afterpay Day.
Afterpay Day is back! Submit your offer before Friday 8 August to join one of the most anticipated retail moments of the year and reach millions of shoppers. Plus, download our free marketing assets and the unlocked report.
2 Jan - 31 Jan
New year.
New routines.
New opportunities.
Discover how shoppers are resetting in 2026 — and how your business can tap into the moment, from school to wellness, work and more. Plus, download back-to-school assets to help you show up strong for school start.
2 Feb - 14 Feb
Get ready to drive sales and delight your customers this Valentine’s Day. Discovering tips and tactics, download your free marketing assets today to be part of one of retail’s biggest moments and reach millions of ready-to-shop customers. Plus, access real shopper insights to guide your strategy and download free marketing assets to help you promote your offer with ease.
19 Mar – 22 Mar
Afterpay Day
is back!
Always-on
social assets
Sunday 4th September 2022
Download our complimentary email, web and social templates that you can use to reach new customers, or request a new visual merchandise pack to drive performance in-store!
2026 key moments
Reach Afterpay customers across all key sale moments
View Afterpay's 2025 shopping calendar for retailers and marketers.
Get on the Afterpay Shop Directory
Sunday 4th September 2022
Businesses must be listed on the Afterpay Shop Directory to participate in our trade activity events. If your business is not listed on the Afterpay Shop Directory, please submit a request.
Never miss an event
Stay up to date with any upcoming events and opportunities in your region.
