IT’S BACK.
IT’S BACK.
AUGUST
15 — 18
DON’T MISS THE HYPE.
For 4 days only, Afterpay Day fires-up checkouts online and in-store. It's a chance for you to promote your great offers to savvy shoppers across Afterpay's marketing channels. Is your brand in for one of the biggest sale events on the retail calendar?
300M+
audience PR reach.’’
57M
views of Afterpay Day messaging across digital and out-of-home channels during the last event.*
60.5K
shoppers searched for Afterpay during the last event. And that's just through Google!**
4.1M+
active customers shop with Afterpay across Australia and New Zealand.^
UNLOCK THE SECRETS TO
WINNING AFTERPAY DAY.
HOW TO GET INVOLVED.
It's easy to take part in Afterpay Day. Here's how to sign up and make the most of the event.
1
CREATE A COMPELLING OFFER.
Merchants who offered store-wide, percentage-based discounts (for example 30% off) drove the most sales. Discover more exclusive insights in our Afterpay Day Unlocked report.
2
LET US KNOW YOU’RE IN.
Submit your Afterpay Day offer by Friday 9 August to be featured on our Shop Directory and app.
3
GET THE ASSETS TO SUCCEED.
Discover the Merchant Marketing Toolkit where you’ll find creative assets for your website, social media, emails and in-store VM.
ASSETS DROPPING SOON
Online Toolkit
4
SPREAD THE WORD.
The official Hype phase kicks off from 4 August and you can start promoting your offer! Use all your online and in-store channels to get your customers excited ahead of the sale.
Don't just take our word for it.
Make the most of our marketing toolkit and have your biggest Afterpay Day yet.
THE DATES TO REMEMBER.
OFFER SUBMISSIONS
OPEN.
Tuesday 11 June
8am AEST / 10am
NZST
HYPE PHASE
STARTS.
Sunday 4 August
8am AEST / 10am
NZST
SUBMISSIONS
CLOSE.
Friday 9 August
5pm AEST / 7pm
NZST
AFTERPAY DAY
STARTS.
Thursday 15 August
8am AEST/NZST
AFTERPAY DAY
ENDS.
Sunday 18 August
11:59pm AEST/
NZST
Terms & Conditions: Afterpay Day sales offers are confidential. You may start promoting the event during the hype phase from Sunday 4th August 2024. Offers are under embargo until 8am AEST/NZST Thursday 15th August 2024. Offers will not be listed on the Afterpay Store Directory until this time. All of our communications and marketing support will be encouraging our customers to shop from 15th August 2024. All Afterpay Day creative must be removed by 11:59pm AEST/NZST Sunday 18th August 2024.
DOMINATE THE EVENT.
Here's a few tips to help you have your best Afterpay Day yet.
1
SUBMIT A STRONG SALE OFFER.
Offers of 25-50% store-wide are likely to deliver the strongest results.
Need some offer inspo?
Consider this:
- A fixed % discount (i.e. 30% off)
- Up to % off (i.e. up to 50% off)
- Buy one, get 50% off a second item.
- Free shipping over $150.
Offers of 25-50% store-wide are likely to deliver the strongest results.
Need some offer inspo?
Consider this:
- A fixed % discount (i.e. 30% off)
- Up to % off (i.e. up to 50% off)
- Buy one, get 50% off a second item.
- Free shipping over $150.
2
CREATE A SPECIFIC AFTERPAY CODE.
'AFTERPAY30' is a great example of a discount code customers can associate with the event.
Remember not to run other sales too close to Afterpay Day for maximum impact.
3
SPREAD THE WORD.
Promote the event with our campaign creative across your social media channels, website, email and in-store channels like digital screens and point-of-sale signage.
Don't forget to use the hashtag #afterpayday.
AFTERPAY CUSTOMERS ARE WAITING FOR YOUR OFFERS.
`` Source: Afterpay Day March 2024 data.
* Source: Taken from multiple media reporting sources for Afterpay in-store and online March 2024.
** Source: Google Trends, March 2024.
^ Source: Based on customers with an approved transaction in Australia and New Zealand from January to December 2023.
