DON’T DELAY.
IT’S AFTERPAY DAY!
DON’T DELAY.
IT’S AFTERPAY DAY!
MAKE OUR CUSTOMERS,
YOURS.
This March, millions of customers will be shopping Afterpay Day, online and in-store. Don’t miss the chance to make our customers yours at one of the biggest shopping events in Australia and New Zealand.
664 M+
audience PR reach.’’
38.5M
views of Afterpay Day messaging across digital channels during the last event.*
60.5K
shoppers searched for Afterpay during the last event. And that's just through Google!**
4M+
active customers shop with Afterpay across Australia and New Zealand.^
HOW TO GET INVOLVED.
It's easy to take part in Afterpay Day. Here's how to sign up and make the most of the event.
1
DECIDE WHICH OFFER TO RUN.
Have your biggest Afterpay Day yet. Discover exclusive insights; from the strongest offers, to the times customers shop (and more!). All in our Afterpay Day Unlocked report.
Have your biggest Afterpay Day yet. Discover exclusive insights including the strongest offer types, to the times customers shop, and more... all in our 'Afterpay Day Unlocked' report.
3
GET THE ASSETS TO SUCCEED.
Discover the Merchant Marketing Toolkit where you’ll find creative assets for your website, social media, emails and in-store VM.
Online toolkit
Online toolkit - coming soon
In-store toolkit
In-store toolkit - coming soon
4
SPREAD THE WORD.
The official Hype phase kicks off on 4 March and you can start promoting your offer! Use all your online and in-store channels to get your customers excited ahead of the sale.
Have your biggest Afterpay Day yet. Discover exclusive insights including the strongest offer types, to the times customers shop, and more... all in our 'Afterpay Day Unlocked' report.
Don't just take our word for it.
Make the most of our marketing toolkit and have your biggest Afterpay Day yet.
THE DATES TO REMEMBER.
OFFER SUBMISSIONS
OPEN.
Friday 19 January
8am AEST / 10am
NZST
HYPE PHASE
STARTS.
Monday 4 March
8am AEST / 10am
NZST
SUBMISSIONS
CLOSE.
Monday 4 March
5pm AEST / 7pm
NZST
AFTERPAY DAY
STARTS.
Thursday 14 March
8am AEST/NZST
AFTERPAY DAY
ENDS.
Sunday 17 March
11:59pm AEST/
NZST
Terms & Conditions: Afterpay Day sales offers are confidential. You may start promoting the event during the hype phase from Monday 4th March 2024. Offers are under embargo until 8am AEST/NZST Thursday 14th March 2024. Offers will not be listed on the Afterpay Store Directory until this time. All of our communications and marketing support will be encouraging our customers to shop from 14th March 2024. All Afterpay Day creative must be removed by 11:59pm AEST/NZST Sunday 17th March 2024.
DOMINATE THE EVENT.
Here's a few tips to help you have your best Afterpay Day yet.
1
SUBMIT A STRONG SALE OFFER.
Offers of 25-50% store-wide are likely to deliver the strongest results.
Need some offer inspo? Consider this:
- A fixed % discount (i.e. 30% off)
- Up to % off (i.e. up to 50% off)
- Buy one, get 50% off a second item.
- Free shipping over $150.
'AFTERPAY30' is a great example of a code customers can associate with the event.
Remember not to run other sales too close to Afterpay Day for maximum impact.
2
CREATE A SPECIFIC AFTERPAY CODE.
3
SPREAD THE
WORD.
Promote the event with our campaign creative across your social media channels, website, email and in-store channels like digital screens and point-of-sale signage.
Don't forget to use the hashtag #afterpayday.
TOOLS, TIPS & ADVICE.
Discover tips, success stories and more.
AFTERPAY CUSTOMERS ARE WAITING FOR YOUR OFFERS.
`` Source: Afterpay Day August 2023 data
* Source: Taken from multiple media reporting sources for Afterpay in-store and online August 2023.
** Source: Google Trends, August 2023
^ Source: Based on customers with an approved transaction in Australia and New Zealand from January to December 2023.
