Don't delay. It's Afterpay Day!
Don't delay.
It's Afterpay Day.
Make our customers, yours.
This August, millions of customers^ will be shopping Afterpay Day, both online and in-store. Don’t miss out on the chance to make our customers yours at one of the biggest sales and shopping events in Australia and New Zealand.
Why should your business take part in Afterpay Day?
audience PR reach.``
views of Afterpay Day messaging across digital channels during the last event.*
shopper searched for Afterpay during the last event. And that's just through Google!**
active customers shop with Afterpay across Australia and New Zealand.^
How to get involved.
It's easy to take part in Afterpay Day. Here's how to sign up and make the most of the event.
1 - Let us know you're in
Submit your Afterpay Day offer by Wednesday 2nd August to be featured on our Shop Directory and app.
2 - Get the assets to succeed
Discover the Merchant Marketing Toolkit. Download creative assets, templates, media plans and more from some of our key marketing partners.
3 - Decide which offer to run
Have your biggest Afterpay Day yet. Discover exclusive insights including the strongest offer types, to the times customers shop, and more... all in our 'Afterpay Day Unlocked' report.
Make the most of our marketing toolkit and have your biggest Afterpay Day yet.
-
+224%increase in referrals on the month prior“Afterpay Day is a key event for us as it has become almost an expectation for customers. The timing is great for us as well as it falls in what are typically quieter periods in our industry.” -
+46.6%increase in revenue on the week prior“An excellent traffic and revenue driving opportunity for our business. Afterpay Day far exceeded our expectations and has become a key moment in our annual promotional calendar.” -
One of the biggest trade moments of the year.“Afterpay Day has become one of our biggest trade moments of the year and drives huge customer momentum on-line and in our retail stores. We collaborated with Afterpay on an exclusive product, featuring in the Drop Shop by Afterpay. Our existing customers loved this and it was great to also attract new Afterpay customers to Culture Kings too.”
-
Driving new customer acquisition.“Afterpay Day is a great opportunity for David Jones to highlight Afterpay as a key payment option for our customers whilst also driving new customer acquisition to David Jones.”
-
+0%increase in conversion rate compared to the month prior“Participating in Afterpay Day allows us to offer flexibility and choice to our customers as well as getting the chance to introduce our brand and products to new customers.”
Join Afterpay Day
Early Bird
Submit a strong sale offer by Thursday 15th July 11:59pm AEST/NZDT to be considered for marketing exposure in the Afterpay Day campaign.
Standard Submissions
Not fussed about exposure? You have a little more time to think up a great Afterpay Day offer. Submit your offer by Friday 13th August 5pm AEST/NZDT to be included.
Terms & Conditions: Afterpay Day sales offers are confidential. You may start promoting the event during the hype phase from Monday 16th August 2021. Offers are under embargo until 7am AEST/NZST Thursday 19th August. Offers will not be listed on the Afterpay Store Directory until this time. All of our communications and marketing support will be encouraging our customers to shop from 19th August.
The dates to remember.
Offer Submissions Open
Tuesday 4th July
8am AEST / 10am NZST
8am AEST / 10am NZST
Submissions Close
Wednesday 2nd August
5pm AEST / 7pm NZST
5pm AEST / 7pm NZST
Hype Phase Starts
Monday 14th August
8am AEST / 10am NZST
8am AEST / 10am NZST
Afterpay Day Starts
Thursday 17th August
8am AEST/NZST
8am AEST/NZST
Afterpay Day Ends
Sunday 20th August
11:59pm AEST/NZST
11:59pm AEST/NZST
Terms & Conditions: Afterpay Day sales offers are confidential. You may start promoting the event during the hype phase from Monday 14th August 2023. Offers are under embargo until 8am AEST/NZST Thursday 17th August 2023. Offers will not be listed on the Afterpay Store Directory until this time. All of our communications and marketing support will be encouraging our customers to shop from 17th August 2023. All Afterpay Day creative must be removed by 11:59pm AEST/NZST Sunday 20th August 2023.
Dominate the event
Here's a few tips to help you have your best Afterpay Day yet.
01
Submit a strong sale offer
Offers of 25-50% are likely to deliver the strongest results.
Need some offer inspo? What about:
- A fixed discount
- A gift with purchase
- Spend and save
- Free shipping over $150
02
Create a specific Afterpay code
'AFTERPAY25' is a great example of a code customers can associate with the event.
Remember not to run other sales too close to Afterpay Day for maximum impact.
03
Spread the word
Promote the event with our campaign creative across your social media channels, website and customer emails.
If you're in-store, don't forget to make use of our printable assets.
Don't forget to use the hashtag #afterpayday.
Dominate the Event
Here’s how to get the most out of Afterpay Day.
01
Submit a strong sale offer
Offers of 25-50% are likely to deliver the strongest results. Remember not to run other sales too close to Afterpay Day for maximum impact.
02
Create an Afterpay code
'AFTERPAY25' is a great example of a code customers can associate with the event.
03
Spread the word
Promote the event with our campaign creative across your social media channels and customer emails and include #afterpayday.
Dominate the Event
Here’s how to get the most out of Afterpay Day.
01
Submit a strong sale offer
Offers of 25-50% are likely to deliver the strongest results. Remember not to run other sales too close to Afterpay Day for maximum impact.
02
Create an Afterpay code
'AFTERPAY25' is a great example of a code customers can associate with the event.
03
Train your in-store staff
Help maximise sales by having Afterpay experts on the sales floor.
04
Spread the word
Promote the event with our campaign creative across your social media channels and customer emails and include #afterpayday.
05
Update your Afterpay branding
Our bold new look and feel can help attract and convert more Afterpay customers during the event so make sure to use our updated branding.
06
Activate the event in-store
Decorate your store using the campaign visual merchandising assets.
Make our customers, yours.
Don't miss out! Afterpay customers are some of the world's best customers. Shoppers who use Afterpay have a 45% higher average spend compared to non-Afterpay users - and they shop 24% more frequently.# So, take part in Afterpay Day and make our customers yours.
Make our customer, yours.
Don't miss out! Afterpay customers are some of the world's best customers. Shoppers who use Afterpay have a 45% higher average spend compared to non-Afterpay users - and they shop 24% more frequently.# So, take part in Afterpay Day and make our customers yours.
Afterpay Day in the news.
Don't just take our word for it. See what the press is saying about Afterpay Day.
Afterpay Day in the news
Don’t just take our word for it. See what the press is saying about Afterpay Day.
Tools, tips & advice
Discover tips, success stories and more.
In-Depth
4 min read
The founder of All Things Golden shares her tips to make the most of Afterpay Day.
Read more
In-Depth
15 min read
How design company Orbitkey landed on the perfect approach to Afterpay Day – and quadrupled its revenue.
Read more
Ready to submit your offer?
`` Source: Afterpay Day March 2023 data
* Source: Taken from multiple media reporting sources for Afterpay in-store and online March 2023.
** Source: Google Trends, March 2023
^ Source: Based on customers with an approved transaction in Australia and New Zealand from May 22 to April 23.