Aussie Men’s brands to watch
The last few decades have seen a wave of home-grown menswear designers coming in hot. From Byron Bay to Bondi, Aussie designers have been breaking new ground, upping the style stakes and breathing fresh life into ethical fashion, all while transforming our wardrobes.
From everyday menswear classics to gender-neutral collections that hit every fashion high note, this is Afterpay’s round-up of Aussie menswear brands making their mark.
Double Rainbouu
Bringing a splash of colour to a sea of neutrals is Aussie brand Double Rainbouu. Think cult classic Hawaiian shirts with a twist, bold tropical designs, animal print and multi-coloured stripes. But that’s not all. The resort wear brand, created for ‘beach baes and pool punks’, also supplies boardies, bikinis, outerwear, robes and a colourful unisex collection.
Venroy
Venroy has been making waves since 2011. The Sydney-based label, beloved by every man in the Eastern Burbs, helped put ‘above the knee’ boardies on the map but has quickly evolved into a complete lifestyle brand for men and women. Update your style with Venroy’s range of tailored lounge pants, linen shirts, polos, puffer jackets and accessories.
Aere
The Iconic’s label, Aere, has stylish (and affordable!) everyday staples down to T. Pared-back yet polished, with pieces that can transcend seasonal trends, Aere’s collection delivers on all fronts. Create the perfect capsule wardrobe with a range of Aere classics, from neutral pocket tees, linen shirts and unstructured blazers to organic slim stretch chinos and simple lounge sets.
A.BCH
For Melbourne-based label A.BCH, transparency and sustainability reign supreme. With every thread, fibre and button accounted for; this circular fashion brand is a pioneer within the industry. Expect locally sourced sustainable fabrics and a timeless range of classic wardrobe pieces suitable for men and women.
Outland Denim
Founded in 2011 to give work to victims of human trafficking, Outland Denim is an Aussie brand with a heart of gold. The label is undoubtedly leading the charge in the transparency, sustainability and style stakes with a range of 100% traceable denim jeans, jackets, hoodies, shorts and everyday tees.
Best Jumpers
Minimal Melbourne-based brand, Best Jumpers, is all about high-quality hoodies and sweatpants that your GF is guaranteed to steal. While launching in 2018, the bang-on-trend leisurewear brand has since expanded with a range of cosy knit jumpers, trendy track jackets, shorts, polo shirts and hats to have you perfectly kitted this winter.
Afends
Conceived in 2006, Afends is an inclusive Aussie streetwear with their very own hemp farm! Inspired by surfing and skateboarding culture, this effortlessly cool Byron Bay label is all about eco-friendly, gender-neutral and laidback apparel with retro graphic tees, organic canvas jackets, comfy crew neck jumpers and accessories, including eyewear, jewellery, socks and scarves.
Experience AAFW wherever you are.
