How tO get on To the Afterpay Shop Directory
Want to be discovered by more customers? Get listed on the Afterpay Shop Directory and get in front of a bigger audience.
customers shop with afterpay
more than
4.4 million*
customers shop
with afterpay
One way to reach more of them is to list your business on the Afterpay Shop Directory.
The Afterpay Shop Directory showcases the brands, products and services that offer Afterpay. Customers browse the Afterpay Shop Directory, via the Afterpay app and website, looking for products and services that can be purchased with Afterpay. And every day, Afterpay businesses gain new customers as a result.
Best of all, it is completely free to list your business on the Afterpay Shop Directory.
Why list on Afterpay Shop Directory?
INCREASE AVERAGE ORDER VALUE
Customers who browse the Afterpay Shop Directory tend to be motivated shoppers already looking to make a purchase.
Attract new customers
Listing your business on the Shop Directory is simple, free, and another powerful channel in your marketing toolkit to reach new customers and turn browsers into buyers.
Maximise your sale moments
During trade and sales events, we spotlight your promotion on your Shop Directory tile. Just let us know about your offer, and we'll make it visible to customers that are actively looking to shop.
the Afterpay Shop Directory
How to get
listed on
the Afterpay
Shop Directory
There are two ways to get listed on the Afterpay Shop Directory. You can log in to the Afterpay Business Hub and navigate to the ‘Afterpay Shop Directory’ section and follow the instructions. Alternatively, you can get in touch via this form.Either way, you will need:
A COMPANY LOGO
You will need to upload a company logo to appear on Afterpay Shop Directory. Your logo must be:
- A PNG (*.png) file
- A high-resolution (non-blurry) image that is 400 x 400 pixels
- An image that doesn’t include a gradient of more than three colours
- The exact logo used by your brand
- An image that is not a text and graphic combination
A MAIN IMAGE
You will need to upload an image that reflects your business or brand. This image must be:
- A JPG (*jpg or *jpeg file)
- A high-resolution (non-pixelated) image of 1800 x 1800 pixels
- An image that doesn’t include text
- Owned by you
Looking for more info and FAQs on how Afterpay works? Please view the Afterpay Guide.
faqs
Do I ever need to update my Shop Directory listing ?
Yes, it’s important to update your Afterpay Shop Directory listing regularly. Not only does this keep your listing fresh and inviting – making it more likely to entice customers to click through – but it’s important to ensure your tile reflects your latest brand imagery.
Another reason to revisit your listing? To promote a trade event, such as Afterpay Day, Mothers’ Day or the festive season. During promotional periods, customers often browse Afterpay Shop Directory to discover deals and specials. Updating your tile to reflect your promotion can help amplify your offer.
Will you always feature offers during sales and trade events?
We'll reach out to you during trade events asking you to submit your offer. Once you've submitted your offer, it will be automatically promoted on your Shop Directory tile.
Running your own sale? Simply let us know by updating your Shop Directory tile and your offer will be featured.
Want more out of your Afterpay Business experience?
Discover more tips and tricks on managing your Afterpay payments, including how to get set up with in-person or online payments, or check out our handy Afterpay Guide.
*Afterpay internal data, March 2025
