How Afterpay helps merchants take part in trade events
Want to maximise upcoming sales opportunities? Find out how you can reach new customers and delight existing shoppers with trade events.
Show up when customers are ready to spend
Trade events are a great way to drive excitement and sales – they create the kind of buzz that gets shoppers buying. That’s why we’ll always let you know about upcoming events and provide tips, strategies and insights to help you make the most of them.
TIMELINE OF A TRADE EVENT
WITH AFTERPAY
TIMELINE OF A TRADE
EVENT WITH AFTERPAY
Afterpay can help supercharge your sales events. Here's how:
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We’ll keep you up to date with upcoming trade events and how to get involved.
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To help inform your campaign strategy, we'll provide you with exclusive data and insights.
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You tell us about your promotion and we’ll promote it on the Afterpay Shop Directory.
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We’ll provide customisable assets, such as social media and banner templates, to help you promote your offer across your marketing channels.
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Check out what trade events are coming up
Don’t miss out on the next trade opportunity: bookmark this page to keep up to date with the latest trade events and how you can maximise your business’ sales.
Make sure you’re subscribed to Afterpay merchantemails for more on trade events.
Don’t miss out on the next trade opportunity: bookmark this page to keep up to date with the latest trade events and how you can maximise your business’ sales.
Make sure you’re subscribed to Afterpay merchantemails for more on trade events.
faqs
what are trade events?
Trade events are key retail moments, such as Mothers’ Day, Afterpay Day and the festive season. Taking part in trade events can be important sales drivers, so ensure you download our trade calendar here to not miss out on any upcoming events. Our dedicated trade page is where we share great insights, tips and information on how to take part to ensure you make the most out of trade every moment.
Afterpay supercharges sales events for its merchants. Here’s how.
During trade events, merchants can offer deals or discounts to maximise the sales opportunity. Afterpay makes it easy for businesses to promote their offer to Afterpay customers, including with their free Afterpay Shop Directory listing (read here to learn how to set up yours).
Offering Afterpay can help customers take advantage of time-sensitive promotional rates, without needing to pay the full purchase amount upfront. Reminding customers that you offer Afterpay during a trade event can also make your products or services even more accessible and attractive for customers.
What support does Afterpay offer during trade events?
What additional support does Afterpay offer during trade events?
We want you to make the most of trade events, so we’ll communicate regularly about upcoming trade events. We'll also help promote your offer via the Afterpay Shop Directory, and provide assets, insights and tips and strategies to support you, all free for you to use.
Want more out of your Afterpay Business experience?
Discover more tips and tricks on managing your Afterpay payments, including how to get set up with in-person or online payments, or check out our handy Afterpay Guide.
