Afterpay's Target Market Determinations.

What is a Target Market Determination?


A Target Market Determination is a document which describes the types of customers for which Afterpay is designed and is suitable. This is also known as Afterpay’s target market. 


The Afterpay product is for consumers who would like an alternative to traditional credit products which enables them to buy products and services on a ’buy now, receive now, pay later’ basis. Afterpay has been purposefully designed as a safe product, with strong in-built customer protections. 


Our Target Market Determination describes how we go about ensuring that we are providing our product to our target market, and the types of customers for whom Afterpay might not be suitable.

Why does Afterpay need to have a Target Market Determination?

A Target Market Determination is a key part of a new regulatory framework called the Design and Distribution Obligations. These obligations apply to most consumer financial services, including Buy Now Pay Later products. 


The Australian Securities and Investments Commission (ASIC) is the regulator that is responsible for overseeing the Design and Distribution Obligations. You can find out more on ASIC’s website.


Afterpay supports this important outcomes-focused regulatory framework.

Afterpay BNPL Target Market Determination
Money by Afterpay Retro Target Market Determination