Taking care of business increasingly means taking care of the planet.
At a glance:
Tips for small businesses
Tips for head office
Tips for retailers
Tips for salons
Tips for manufacturers
Today, six in 10 consumers factor sustainability into their purchasing decisions, and more than two-thirds of Millennials have purchased a product with an environmental benefit in the past year.
As a result, more and more small businesses are looking at sustainable and eco-friendly ways to reduce their environmental footprint.
If that’s you, there’s one important thing to remember, warns Alison Taylor, the executive director of Ethical Systems, and an adjunct professor at the New York University Stern School of Business.
"Don't claim to be saving the world when all you do is make it a tiny bit less bad.”
“Customers can tell when you’re greenwashing. Companies need to be careful that they are not claiming that these things will save the world when all they do is make it a tiny bit less bad.”
Luckily, introducing authentic, impactful environmental and sustainable business practices doesn’t need to be difficult. “Small businesses can start small,” says Rebecca Lake, a sustainability and communications consultant who has advised the United Nations. “There’s no point getting overwhelmed by everything that you could or should be doing, that can be paralysing!”
We’ve compiled 22 easy-to-implement environmental ideas – for your workplace, store or salon, for warehousing and for production facilities.
Offering customers reusable bags is a great way to reduce waste while promoting your business. Companies such as Carrye manufacture 100 per cent compostable, eco-friendly bags that can be personalised for a fee. And Flashbay makes canvas tote bags with your company’s name on them. Environmental marketing and a sustainable resource? Yes, please.
“Consider providing incentives for staff who ride bikes or take public transport to work,” said Lake. You might begin by moving their start times to later in the day to avoid peak hour.
This is a simple and empowering way to connect to customers, whether it’s contributing to the business’ favourite eco charity or scoring a discount for bringing in their own bag. There are even platforms such as i=change, which will facilitate the donation and allow customers to select the charity of their choice.
If you sell food, cleaning supplies or other refillable products, consider creating an in-store refilling station. This is an idea that can work for salons too. “I love this one and don’t know why more salons aren’t doing it,” says Lake. “It’s a great way to increase traffic in the salon. If I’m getting a refill, I may as well also treat myself to a blow dry, too!”
Hairdressing salons generate very specific types of waste, from hair to metal (from foils) and chemical waste. Speak to your local council and learn exactly how and where you can recycle these products in an environmental way. If in doubt, reach out to an environmental industry body such as Sustainable Salons, which recycles a range of salon-specific waste, and is a major charitable collector of ponytails (which are recycled to make wigs for people with cancer or alopecia).
“Many people aren’t aware of the impact textile fibres can have on waterways,” said Lake. However, there are numerous businesses that specialise in compostable linen or washing towels in an eco-friendly manner.
Blockchain is loosely defined as a database that can store transaction records and other encrypted information, making it difficult to hack or corrupt. This set-up allows for greater transparency. For example, Foodtrax is a blockchain app that allows users to track food from ‘farm to fork’. Provenance is another blockchain app that makes supply chains more transparent.
“Blockchain will change the game of supply‑chain transparency and traceability.”
“The technology isn’t quite ready yet, but this is definitely a space to watch,” said Lake. “Blockchain will change the game in terms of supply‑chain transparency and traceability.” But she cautions entrepreneurs to be mindful about relying on sustainability standards and various certifications. “Do your homework on this; it’s easy to tick a box with a certified seal, but the reality with global supply chains is they are complex, so be sure to ask your suppliers lots of questions.
From the materials used to create your product to the packaging that encases it, it’s important to choose low-impact options, opting for cotton over polyester and recycled packaging over single-use bags, for example. For a guide on which textiles are low impact, go to the Global Organic Textile Standard (GOTS), which has a clearly defined set of criteria.
Repurposing unused or scrap material instead of dumping it is an important way to minimise textile waste. It doesn’t have to be complex either. Eco friendly clothing brand Milo + Nicki have a ‘zero waste’ section on their site, selling earrings, bags and hair accessories that have been made out of their off cuts. It’s also possible to buy offcuts – or ‘dead stock’ – from other brands.
Switching from airfreight to shipping is a major way to reduce emissions. One study by the Department of Environment, Food and Rural Affairs, found that two tonnes of freight carried for 5,000km by a small container ship creates 150kg of carbon dioxide (CO2e) – compared to 6,605kg of CO2e if the freight is carried by plane for the same distance.
Lake believes it will take some serious strategising because not all ships use the same oil. It also requires greater organisation and wait time, due to the lengthier shipping times. If you are in the fashion industry, switching to shipping may mean offering two seasons per year instead of four. Visit The Sustainable Shipping Initiative for more information.
"Educate your customers and they will support you."
On the plus side, if you market your business in this way, the customers you want will follow. “Educate your consumers on why you are doing this, and they will support you. Keeping up with ‘trends’ is a fast-fashion game, which isn’t sustainable. It encourages over consumption and waste.”
Carbon offsetting is an emerging environmental opportunity for businesses to compensate for their emissions. Consider using a delivery partner like Sendle, which sends every parcel 100 per cent carbon neutral at no extra cost. Sendle offsets the carbon emissions caused by parcel delivery by investing in positive environmental initiatives, like forest protection around the world.
There are numerous benefits to producing locally – not only does it reduce carbon emissions but having direct oversight over production facilities can ensure that workers are treated fairly.
Lake believes that sustainable fashion is a new and exciting pathway forward for designers and consumers alike, with the potential to take us back to the way things used to be made – from globalised, mass-produced fast fashion, to local, artisanal pieces that can be treasured for a lifetime.
One way to reduce wastage is to switch to a made-to-order model for all products or even just selected items. Once seen as the preserve of haute couture, the made-to-order model has been adopted by a new generation of environmental fashion designers. Today, designers like Prabal Gurung attribute 20 to 25 per cent of their business model to made-to-order garments.
“Worldwide, river systems are being polluted, running fluoro pink and yellow with chemical run-off from nearby garment manufacturers. The same is true for processes like leather tanning, which is poisoning workers in India,” says Lake. “This cannot continue. More investment in R&D for ‘nature’ dyes and plant-based materials is needed, although these products are increasingly becoming available and more affordable for B2B consumers.” Local alternatives include vegethreads, Fabric of Humanity and Tintex.
It’s easier than it sounds, says Lake. “There are heaps of awesome apps like Box, Evernote, Expensify and Docusign that can help get small businesses sorted. While this won’t require a massive financial investment, it can be time consuming, so set aside some regular time in your calendar to set up a digital paperless system.” The good news? Sustainable solutions often end up offering cost-savings, too.
While remote working might not be feasible for every job or industry, it can significantly curb emissions. Research from the International Energy Agency (IEA) found that if everybody able to work from home worldwide did so for just one day a week, it would save approximately one per cent of global oil consumption for road passenger transport per year.
Reduce plastic waste by stocking your staff kitchen with reusable plates, cups and cutlery. You could even go one step further and gift your employees with reusable kitchenware. “This not only encourages behaviour change among your employees, [but] creates ripple effects beyond your business, among [employees] families and local communities, too,” says Lake.
“A first step is to simply start monitoring your energy use – you might be surprised which appliances are absorbing the most amount of power,” says Lake. Start by typing in the brand, model type and number of hours you use it into an energy rating website like energyrating.gov.au in Australia, Tech Advisor in the UK, or Energy Saver in the US.
"Switch to energy-efficient appliances."
“This way you can work to become more efficient with your energy consumption, like switching off fridges and computers when they aren’t in use; switch to energy-efficient appliances, and open windows and doors instead of using air conditioning. All of this adds up and makes an impact. It also reduces your energy bill – so it’s a win-win!”
You can also use cut-out switches to cut standby power usage, change to LED lights (which use 75 per cent less energy) and sign up to a green energy provider.
“Lowering the temperature of the air conditioner by just one degree on a hot day can increase energy costs by 10 per cent,” says O’ Mara. Instead, make singlets and casual, light-weight clothes acceptable on Casual Fridays or when you’ve just come back from summer holidays.
Create clear signs about what can and cannot go in different bins, and provide training to staff and get their buy-in.
Ensure that recycling stations are set up in places where staff will use them, and consider looking beyond everyday waste and encouraging staff to recycle clothes and books. “Ask staff to bring in books clothes etc at a ‘swap day’ or to an office library in the lunchroom,” says O’Mara.
The other half of going paperless is that it reduces server needs and cuts power costs, too. Put simply cloud computing means ‘renting’ data space online or through apps, so it is in the shareable ‘cloud’ as opposed to buying software, hardware, storage and servers. Google docs is an example of this, where multiple team members can work on one document.
Get printer cartridges refilled, not replaced, and opt for refillable products, such as handwash in bathrooms and dishwashing detergent in kitchens, wherever possible.
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