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Headline article image Unwrap exclusive insights into festive shopping

Unwrap exclusive insights into festive shopping
Discover exclusive insights into how shoppers spent in 2023 and how they'll shop in 2024.

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How Afterpay works - for merchants
What to expect once you become an Afterpay merchant.
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Your first look at the future of commerce
Discover how consumers will live, shop and spend in 2030 with exclusive insights from a new report
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Small Business Guides

In-depth tools & tips to help you grow your business.

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Meet Gen Z & Millennials

Learn more about this important consumer.

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SEO Tips

Improve your SEO ranking and drive sales.

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Social Media Tips

Supercharge your sales with social media.

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Make it your way

Meet the entrepreneurs building businesses their way, with Afterpay.

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Make it meaningful.

Natalie Fitch never set out to start a business. But today she oversees a successful - and sustainable - jewellery brand.

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Make it meaningful.
Make it empowering.
Make it accessible.

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My first year in business: Pete Winkle
My first year in business: Richard Kuipers
My first year in business: Ginger & Smart
Genevieve and Alex Smart of fashion brand Ginger & Smart relive their early years, and reflect on how they built their business.
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Discover help, advice and resources for Afterpay retailers and merchants including guides to managing your time, setting up an ecommerce website and more.

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