Explore Afterpay’s Festive Report for exclusive insights into how shoppers spent last holiday season – and how they’ll approach this year.
Discover how to turn peak momentum into every day growth with Afterpay.
Demand for everyday essentials isn’t going anywhere. But demand doesn’t guarantee growth.
Right now, everyday retailers face the same pressures as any other category: tighter margins, faster shifts in behaviour and ongoing supply chain disruptions. Finding new ways to capture spend, more often, has never been more important.
That’s where Buy Now Pay Later (BNPL) comes in. More than a decade after Afterpay launched, BNPL is now expected at checkout – and it’s no longer confined to fashion or big-ticket purchases.
New research shows customers don’t just want to use Afterpay to update their wardrobe, they want to use it for everyday purchases too.
A new study found:
- 1 in 4 Afterpay customers have paid for groceries with Afterpay in the past 12 months.
- 35% of Afterpay customers pay for petrol with Afterpay at least once a week.
- 42% of Afterpay customers will shop with a competitor if they can’t pay for their groceries, petrol or everyday essentials with Afterpay.
Find out more about how consumers’ spending habits are changing – and how Afterpay can help you unlock more customers, more sales and more growth for your business.
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